Enhancing customer relationships and strengthening bonds is top of mind for leaders in the manufacturing industry. Over the past decade, this goal has been realized through the proliferation of direct-to-consumer (D2C) marketing and commerce channels.
For starters, D2C does more than just drive sales: it allows manufacturing organizations to directly own and control the end-to-end customer relationship. This explains the rapid growth of D2C offerings in today’s marketplace; eMarketer forecasts digital D2C sales to grow by nearly $18 billion, a 24% increase over 2019.
The value of doing D2C right is clear, and the opportunities are larger than ever. In our PoV, readers will learn:
- Why D2C channels build stronger customer relationships
- The 5 key steps to implementing a successful D2C model
- How D2C challenges and experiences directly apply to manufacturers.
Download now and begin your journey to offering a stronger D2C experience.
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