Deliver D2C excellence for your automotive organization

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Addressing key challenges on the journey to D2C excellence for automotive organizations

Automakers don’t sell directly to consumers; they work with dealers who sell cars to customers. But today’s consumers have access to a wealth of information about any product they want to purchase, including consumer reviews, and can buy almost any of them online or in a physical store. Those same consumers, empowered by information and in charge of the purchasing process, also want a digital car-buying experience. The pandemic has only accelerated the trend for contactless and touchless experiences, opening the door for a direct-to-consumer (D2C) channel for automakers.

Enhancing customer relationships and strengthening bonds are now top of mind for leaders in the automotive industry. This goal has been realized recently through the proliferation of direct-to-consumer (D2C) marketing and commerce channels.

For starters, D2C does more than just drive sales: it allows automotive organizations to directly own and control the end-to-end customer relationship. This explains the rapid growth of D2C offerings in today’s marketplace; eMarketer forecasts digital D2C sales will grow by nearly $18 billion, a 24% increase over 2019.

The value of doing D2C right is clear, and the opportunities are larger than ever. In our PoV, readers will learn:

  • Why D2C channels build stronger customer relationships
  • The five key steps to implementing a successful D2C model
  • How D2C challenges and experiences directly apply to the automotive industry.

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