Even in times of disruption, companies with a data-powered culture stay resilient and thrive, with data forming the lynchpin of a strategy that drives customer centricity, innovation, and adoption of advanced technologies. If data is ingrained in the ethos of a company, guiding all decision making, it creates a nimble, agile organization able to adapt to adversities.
Most companies with an omni-channel presence are privy to huge quantities of data that have the potential to fuel product innovation, streamline operations, and create out-of-the-box marketing strategies. Strong data analytics deliver irrefutable evidence to back up hypotheses, providing stakeholders the confidence to think innovatively. But without a strong data-powered culture, evidence-based strategizing gets relegated to only a few areas of operation, and companies fall back on old methods for important decision making.
Becoming a data-powered organization requires a shift in mindset to make leveraging data a habit. In this PoV, we offer five practical habits companies can deploy to make data part of their DNA.
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