The future of commerce may be headless

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Take complete control of the customer experience

In today’s digital environment, businesses need to move quickly and stay ahead of customer expectations

Brands must introduce new functionality and make adjustments across multiple channels. These features allow businesses to create digital shopping experiences targeted to each customer that are personalized faster than ever.

The future of commerce may be headless. Headless commerce is the decoupling of front-end touchpoints from back-end commerce functionality, allowing brands to pivot quickly and create experiences buyers crave. Above all, shoppers want a brand to know who they are throughout their journey, no matter how or where they interact with a brand.

In this piece learn about:

  • The impact of decoupling front- and back-end functionality
  • The importance of speed-to-market and the ability to adapt front-end experiences quickly
  • How headless commerce provides visibility into the entire customer journey.

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