In today’s digital environment, business teams require the ability to not only move quickly but to stay ahead of ever-changing customer expectations.
Brands need to make changes across multiple channels and introduce new functionality for targeted experiments and new customer experiences, in order to personalize the digital shopping experience faster than ever.
This is why headless commerce – the decoupling of front-end touchpoints from back-end commerce functionality – may be the future. Above all, shoppers want to be known throughout their journey no matter how or where they interact with a brand.
In this piece, readers will learn about:
- The strategic impact of decoupling front- and back-end functionality
- The importance of speed-to-market and the ability to adapt front-end experiences on the fly
- How headless commerce provides visibility into the entire customer journey.
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