Enhancing customer relationships and strengthening bonds are top of mind for leaders in every industry. Over the past decade, direct-to-consumer (D2C) marketing and commerce channels have taken the lead, transforming businesses and bringing them closer to their customers than ever before.
D2C done right offers opportunities for profound competitive advantages: customer loyalty, top-line demand, and bottom-line growth are just a taste of what the strategy offers. Beyond this, these models not only drive growth but also help organizations listen to, and learn from, their customers in new, more intimate ways.
Capgemini built its Fast Path D2C Assessment solution to help organizations realize the opportunity and easily manage the challenges involved in launching a D2C business model. Our unrivaled customer-experience expertise delivers a seamless solution that works for your business and your customers.
- Defining a high-level future vision
- Evaluating the current state of data, tech, and operations
- Creating a gap analysis
- Developing an initial customer journey
- Providing a Digital Readiness for D2C Readout.
Begin your journey towards a more engaging D2C customer experience.
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The Capgemini digital framework
Our unique digital framework combines elements across myriad business functions throughout the transformation lifecycle. This guarantees that every aspect of the customer experience is unified and seamless for customers, partners, and stakeholders.