Winning utilities customer’s hearts with AI

Another key finding of the report shows that of all the reasons for organizations to implement AI-enabled use cases, ‘cost of implementation’ (62%) and ‘expected return on investment’ (59%) were the two highest placing, way above ‘impact of customer experience’ down in 9^th place with 10%.

If utilities companies are to protect against new digital entities showing up in their market, traditional players need to prioritize consumers in their decision-making process. The greater personalization afforded by AI can allow this. For organizations in any sector it’s vital for consumer concerns to inform AI initiatives.

Read on to learn more about how putting the consumer at the heart of your AI initiative will mean more engagement and loyalty.

Explore how consumers think about AI and their expectations from organizations while interacting via AI Assess how organizations use AI for customer experience and where they are missing the mark in terms of what consumers want and expect Recommend strategies for augmenting the customer experience in an AI world.