Adaptive Marketing Analytics (AMA) Lead

Job Overview

Title: Adaptive Marketing Analytics (AMA) Lead 

Location: New York, NY 

Employment Terms: Fulltime with benefits 

Job Responsibilities
  • Get under the skin of marketing plans and client’s propositions to help formulate the best possible channel and media mix Where possible we will also be helping clients develop annual market develop strategies based on a very wide range of market data  

  • Design robust test learn strategies and produce detailed Performance Measurement Plans prior to campaign launches and providing consulting for making strategic choices in their local territories  

  • Play an instrumental role in evolving and designing new innovative measurement tools  

  • Managing the process through to delivery and take ownership of the client roll out Ensure the appropriate data points are being collected from the appropriate data sources during campaign execution to ensure Account teams and clients are measuring campaign performance in the correct way  

  • Liaise with our data systems teams to spec out and integrate new data sources into our systems to manage the delivery of new system outputs and oversee the smooth processing of data  

  • Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers  

  • Oversee the production of regular campaign reporting for our Account teams to share with clients helping them understand the key drivers of performance and inform future activity  

  • Oversee the creation of clear robust and thought provoking campaign reviews and insights to help deliver best in class analytical capabilities across the product team including the use of new methods techniques tools and systems 

  • Exposure to Financial sectors Banking/Investment/Insurance is very highly preferred.  

About Capgemini:

<span style=”font-family:”Times New Roman”,serif”>Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion. 

<span style=”font-family:”Times New Roman”,serif”>              

 What we offer:

<span style=”font-family:”Times New Roman”,serif”>Your career matters to you and is important to us too. Because your goals and needs are constantly evolving, we offer visibility, leeway and support to help you grow and progress in your career. This approach builds notably on our comprehensive competency framework, our personal development, training and career management programs, and our University innovative and business-focused learning curriculums.  


<span style=”font-family:”Times New Roman”,serif”>We promote a culture of diversity. We believe working with talented individuals from different backgrounds and points of view is a strategic advantage and an ongoing opportunity. Diversity enriches our creative solutions and adds value for our clients.  


<span style=”font-family:”Times New Roman”,serif”>With the digital tech sector growing at a rapid pace and women significantly underrepresented in the industry, we are determined to inspire and recruit more women into technology and build diverse teams that reflect the clients we serve. 


<span style=”font-family:”Times New Roman”,serif”>Our Shared values have been at the heart of the group since our formation. They are honesty, boldness, trust, freedom, team spirit, modesty and fun. These values influence the way we meet client needs while respecting the regulatory requirements of each country in which we operate, and the way we promote ethically sound practices within Capgemini and in our partnerships.  


<span style=”font-family:”Times New Roman”,serif”>Capgemini is committed to building a workforce of employees with diverse backgrounds and work experiences. We strongly encourage women, veterans and active military service personnel to apply.  


<span style=”font-family:”Times New Roman”,serif”>Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.  

<span style=”font-family:”Times New Roman”,serif”>This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.  

<span style=”font-family:”Times New Roman”,serif”>Click the following link for more information on your rights as an Applicant –  

<span style=”font-family:”Times New Roman”,serif”>Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.  



Posted on:

November 27, 2020

Experience level:

Experienced (non-manager)

Contract type:



New York

Business units:



Big Data & Analytics


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