059228-Enterprise Architect Director – MarTech and Personalization Lead Architect

Martech & Digital Marketing Managing Data Architect – Customer First 

Practice Overview:  
The Customer First Practice within Capgemini’s Insights and Data Group helps clients to evolve and transform what they offer, how they operate, and how they acquire, engage and retain their customers using Data, Analytics, and Artificial Intelligence. We aim to help clients across various industries generate growth by becoming a Customer Centric Data-driven Organizations. Our audiences notably include CMO, CDO, CEO or Chief Experience Officers.  


  • 7+ years of experience executing and/or leading digital marketing programs/transformations for top digital marketing agencies/consultancies, internet companies or client marketing organizations.  

  • 7+ Years demonstrating a high degree of proficiency in designing and developing complex, high quality enterprise solutions on cloud-based architectures or a combination of cloud and on-prem.  

  • Experience delivering or architecting marketing technologies such as Customer 360, CDPs, DMPs, decision engines, etc.  

  • Hands on experience in architecture and design of marketing, advertising, and data platforms (e.g., Adobe, Salesforce, Google, Oracle).  

  • Track record of leading and managing projects or consulting engagements, and/or serving as a people manager.  

  • Knowledge of agile project delivery methodologies.  

  • Ability to phase delivery of solutions that can meet immediate needs, while building towards longer term strategic solutions.  

  • Understanding of holistic enterprise architecture and interplay of analytics components with enterprise foundational components.  

  • Ability to effortlessly switch gears from summary view for leadership to hands-on discussion with practitioners.  

  • Bachelor’s degree, ideally in Economics, Marketing, Advertising and Public Relations; Advanced degree or specialization in Digital is a plus.  

What you will do:  

  • You will lead or serve as a leader on consulting projects. You will be responsible to build client capabilities to enable digital marketing across web, mobile, email, DMP, analytics, reporting, personalization, decisioning, testing, display, search and social ad platforms. You will define the strategy, roadmap and implementation of the omni channel marketing and technology platform stack, working closely with stakeholders in marketing and IT.   

  • You will work closely with client’s marketing and advertising teams and their external agencies. You will act as primary liaison with IT teams and external marketing technology service providers. You’ll be part of the consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments. You will contribute to defining the implications to the client operating model, new roles and org implications, and operating processes. You will also contribute to the strategies and solutions for marketing technology.  

  • You will work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in daily team problem solving and translating diagnostics into actionable insights. You will also contribute to defining the implications to the client’s technology architecture and help them to make decision around platform selection and development as it relates to marketing and advertising technology.   

Candidates should be flexible / willing to work across this delivery landscape which includes and not limited to Agile Applications Development, Support and Deployment.  

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini. 



Enterprise Architects define and ensure a comprehensive and coherent view across Business, Information, Systems and Technology. They go beyond designing IT systems to deliver business change, which may also be supported and enabled by IT. Enterprise Architects define services from a business perspective, both with and without automation. They make an initial grouping of services in components, using principles based on objectives and constraints. They have deep business and industry expertise, are familiar with industry standards, and can work at the boardroom and senior management level. 

Required Skills and Experience: 

You work as an engagement lead and are able to design and implement a complex solution for a major account. You are acknowledged internally and externally as a thought leader, are seen as a role model in the community, and can operate effectively at the highest levels within national and multi-national organizations. 


  • 15+ years of experience, Bachelor's Degree 

  • Certification: TOGAF 9 and has IAF level 2 and is seeking level 3/4. 

  • Should be master in Business Knowledge, Integration & Orchestration, Functional Architecture Design, Technical Solution Design. 

  • Should have experience in Business Analysis, Risk & Quality Management. 

  • Should be proficient in Software Engineering. 

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. 

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.  

Click the following link for more information on your rights as an Applicant, http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law 

About Capgemini 

Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The Group is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year+ heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. Today, it is a multicultural company of 270,000 team members in almost 50 countries. With Altran, the Group reported 2019 combined revenues of €17billion. 

Visit us at www.capgemini.com. People matter, results count. 




Posted on:

December 8, 2021

Experience level:


Education level:

Bachelor's Degree (±16 years)

Contract type:



United States

Business units:





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