041807-Insights and Data Marketing Manager

As a digital marketer, you are a strong storyteller and savvy digital marketer with a excellent writing skills and experience in content strategy. Your role is to take a customer-first, content-rich campaign approach in the market to elevate our brand and thought leadership across all sectors.
 

Success in the role requires:

� An experienced marketer able to work effectively with senior executives and subject matter experts to develop and executive go-to-market strategies for Insights & Data offerings and services.
� An ability to work across a rich mix of marketing channels and tactics.
� An infectious attitude and work ethic that builds and excites team members (in a virtual team environment) and drives growth collectively.
� An appetite to know everything about our clients� challenges and opportunities and the ability to translate that knowledge into insightful content and digital marketing collateral.
� A quick-thinker, agile, innovative, and creative.
 

Responsibilities

� Conceptualize fully integrated marketing campaigns leveraging a mix of tactics such as direct marketing, industry events, executive conferences, immersive customer experiences, social and press/analyst relations.
� Oversee the development of thought leadership and marketing content for collateral such as brochures, sell sheets, byliners, blog posts and videos.
� Amplify brand awareness through the identification, development and publication of voice-of-customer references. 
� Identify business opportunities via multi-channel campaigns.
� Execute customer-centric campaigns tailored uniquely to a target audience segment, such as a microsegment of the industry or a single account (ABM).

Key Competencies:

� Adept across digital channels, knowing which ones to use and when and how to adapt and optimize content according to channel.
� Strong project management skills.
� Team player with the ability to participate and engage in team discussion exchanging and exploring new ideas with a geographically dispersed team.
� A proactive approach and the ability to take initiative and self-manage the workload.
� Strong oral and written communication skills.
� The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy.
� An eye for detail and accuracy.
� Ability to work within tight deadlines and deliver under pressure.
� A team-spirited, dynamic and flexible individual willing to take on various tasks.

 

Experience & Qualifications

� 8+ years experience in marketing or communications.
� Possess strong writing and communication skills.
� Highly collaborative, proactive and innovative in the way of working.
� BA/BS degree in related field.

 
Candidates should be flexible / willing to work across this delivery landscape which includes and not limited to Agile Applications Development, Support and Deployment.

 
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini. 

  
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

 
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
  

 
Click the following link for more information on your rights as an Applicant – http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
 
  
About Capgemini

A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients� opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2017 global revenues of EUR 12.8 billion (about $14.4 billion USD at 2017 average rate).

 
Visit us at www.capgemini.com. People matter, results count.

 

Ref:

041807

Posted on:

February 7, 2019

Experience level:

Director

Education level:

Bachelor's Degree (�16 years)

Contract type:

Regular

Location:

Chicago

Department:

US073078

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information