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Direct to consumer automotive: Is it finally getting up to speed?

Daniel Davenport
2020-09-09

The global automotive industry was already facing a prolonged slowdown before the pandemic: fewer vehicles sold across major global markets (90 million units in 2019, versus a record 95 million in 2017) during an era of ride-sharing emergence and sales saturation in wealthy markets has industry leaders eyeing direct to consumer automotive.

During the current crisis, however, the auto-selling game has been completely disrupted.

Besides its effect on sales and the selling process, the pandemic has shifted consumer behaviors and attitudes as social distancing and safety concerns persist. Younger generations, which had moved towards ride-sharing in recent years, now say they’re ready to buy a car, perhaps to gain health-related peace of mind – reversing decades-long trends around car ownership. In fact, 45% of people under 35 are considering buying a car in 2020.

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Daniel Davenport

Expert in Automotive

I have 25 years of experience leading public and private corporations as well as agencies in the digital space. At Capgemini Invent I work with mobility providers to create the next generation of transportation products and services.
As a Managing Director at LiquidHub, I helped clients understand the opportunities and benefits of digitally transforming their organizations. I have a broad background as a marketer, technologist and strategist.
Prior to joining LiquidHub, I was a key executive at THINK Interactive who’s clients included Coca-Cola, Sears, Orkin and Georgia Pacific. I served as the SVP of Content for a public company, CTN Media Group, which was purchased by Viacom and is now MTVu.
As a founding partner of one of the first pure play, digital agencies in 1994, I have seen the internet go from a fad to a foundation of modern life. My understanding of the evolving digital landscape enables me to help clients capitalize on constantly changing trends, technologies and marketplace conditions. Specialties: – Executive management – Business development – Experience strategy – Digital channel activation – Content production I earned an EdS in Instructional Technology from the University of Georgia, hold a master’s degree in Psychology from the University of West Georgia and received his BA in Philosophy from the University of Georgia.