Digital Customer Experience

Mike Davidson

Expert in Creative Direction, Digital Strategy

By carefully considering the customer journey – every click, task, and moment – we can establish an informed design process and mindfully craft each element to drive revenue.

As the Executive Creative Director of Capgemini DCX North America, it is my duty to lead our designers in delivering world-class commerce experiences through user-centric strategies and contemporary design practices. We measure key digital customer experience (DCX) competencies to evaluate digital strengths and weaknesses, helping clients across a broad range of industries define strategic roadmaps and visualize year-over-year gains.

Some of my recent work includes:

  • Designing a multi-cloud experience for a $6-billion manufacturer of electronic, electrical, and fiber-optic connectivity systems
  • Global ecommerce redesign for a $1-billion sportswear manufacturer of shoes and apparel, producing a unified design and content system to improve usability, brand consistency, and enable streamlined content publishing to drive engagement and increase conversion by 164 percent.

My team specializes in a strategic content design system that delivers targeted experiences at the right time and at the right channel at a greater scale. We drive revenue growth from two perspectives: current-state optimization and assessments of new market opportunities.

Throughout my career, I have gained experience across advertising, marketing, communities and portals, and ecommerce. This background has been instrumental in preparing me for my current role at DCX North America. I often give lectures on the digital customer experience, content strategy, personalization, and emerging technologies, sharing the insights I have learned and passing on knowledge to tomorrow’s leaders.

In my free time, I enjoy hitting the slopes and sharpening my culinary skills. I am also a family man who loves traveling and photography.

Mike Davidson

My experience

Executive Creative Director @ Capgemini, Digital Customer Experience Practice

JAN 2019 - PRESENT

Executive Creative Director @ Lyons Consulting Group (LYONSCG)

JUN 2015 - JAN 2019

Creative Director @ Information Technology and Services

May 2013 - Jun 2015

Partner + Creative Director @ Communications Agency

Nov 2011 - May 2013
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