Digital Customer Experience

David Harrelson

Expert in Digital Strategy

As the North American Customer Experience Industry Leader for Manufacturing, Automotive, and Life Sciences, I am responsible for working with both our field personnel and clients on transformative thought leadership, capabilities, perspectives, and offerings to address the changing needs of digital customer engagement.

I work with executives to ensure successful marketing initiatives on digital platforms to engage consumers, evaluate marketing budgets, and build digital marketing and commerce capabilities. I aim to apply our strategic insights to boost performance across the value chain and identify new sources of growth through acquisitions or expansions.

My recent work includes:

  • Developing a comprehensive digital and sales marketing transformation program for a leading multi-billion-dollar North American manufacturer of networking, connectivity, and cable products
  • Delivering a global customer-experience transformation initiative for an international packaging manufacturing company that helped create new digital selling channels, driving over $500 million in net revenue
  • Creating a new digital commerce go-to-market channel for a global technology company that helped generate more than $500 million in revenue within three years.

I have over 30 years of professional consulting experience and have worked in a variety of consulting roles across business development, executive management, and digital transformation. I also have expertise in supporting creative design and digital technology enablement in both domestic and international markets.

I have lived, worked, and traveled to more than 45 countries, and I serve on the boards of several NGOs that support orphans in Africa, Europe, and post-Soviet countries. My wife and I have four children and three grandchildren. I love to play watersports and golf.

David Harrelson

My experience

Customer Experience Industry Leader for Manufacturing, Automotive, and Life Sciences @ Capgemini

JAN 2020 - PRESENT

Vice President - Global Digital Commerce GTM Leader @ Capgemini

MAR 2016 - JAN 2020

Group Vice President - Global Head of Business Development @ Marketing & Advertising

MAY 2014 - MAR 2016

Vice President & GTM Leader - Digital Transformation Practice @ Management Consulting

JAN 2013 - MAY 2014

Latest Publications

SAP S/4HANA

The time for D2C is now

David Harrelson

Expand sales channels and drive new growth

Customer Experience

Subscription models promise B2B benefits

David Harrelson

Adopt the future of eCommerce

digital customer experience

Sales excellence in a time of disruption

David Harrelson

Constraint breeds creativity

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