It is truly rewarding to apply creative strategic insights to uncover new sources of growth for our clients.
I am a Senior Director of Marketing Solutions at Capgemini, responsible for providing strategic direction and leading a team of 40 consultants and analysts to deliver high-quality digital strategies, solutions, tools, and services to our clients around digital customer experience.
I work with both our B2B and B2C clients to optimize their marketing programs and digital properties and identify opportunities within their channels to execute on those recommendations. My team and I work with executives and client stakeholders to engage end customers, evaluate marketing budgets, and build marketing capabilities.
My recent work includes:
- Providing a technical and competitive assessment of a multibillion-dollar electronic company to optimize its ecommerce technology stack and digital marketing programs to meet revenue goals
- Leading a team in designing a roadmap for an $18-billion aftermarket auto-parts company. The company had recently acquired over 50 brands and was on disparate architectures and needed a comprehensive plan to homogenize current internal processes, hardware, and software, and launch a direct-to-consumer (D2C) site to tap into that market.
- Worked with a mid-market high-end consumables manufacturer to create a D2C strategy. Provided total cost of ownership and “size of prize” for company to create a new D2C channel based on business and site traffic changes during the pandemic. Research, strategy, and execution were led by the Marketing Solutions team to drive millions of dollars in new revenue within the first three months.
I have over 20 years of experience in ecommerce, direct marketing, and traditional and brand marketing. I have launched multiple sites for retailers spanning a variety of verticals and categories. In my day-to-day work, I combine the experience, vision, and talent of our team to assess business needs, develop strategies, and implement and monitor solutions for growth.
In my spare time, I am extremely active – both on a bike and in mentoring young professional women. I love animals, and my family includes three beautiful rescue cats. In my spare time, my husband and I love exploring new countries and cultures.