Innovating Beyond the Pink Tax

The Pink Tax is often attributed as a form of gender-based price discrimination, with the name emanating from the fact that most of the products are ‘pink,’ and marketed towards women. As a result, women’s products have a higher price tag 42% of the time compared to men’s products, and the average woman is charged an extra $1,351 per year.

The Pink Tax is not a new concept – since the Pink Tax first came to light more than three years ago, companies and policymakers have been discussing how to create innovations that solve for this imbalance. A basic Google search will show that discussion about unequal pricing today is less about what it is – but rather how some companies are working to innovate beyond it while others argue it’s the result of the market at play.

Join us on May 2nd for a dynamic discussion on the implications of the Pink Tax for both businesses and consumers. The San Francisco Applied Innovation Exchange will gather leaders– both business & political – to unpack the nuances of the topic and highlight companies and partners who present innovative solutions and perspectives.

Puja Patel Rios, VP E-Commerce @ Cora Tampons

Puja is a veteran when it comes to women’s products – from lipstick to skin care to hair color to tampons. She began her career driving international expansion at Smashbox Cosmetics and leading retail marketing at Dermalogica. After completing her MBA at UC Berkeley Haas, she was the first employee at Madison Reed, a DTC hair color brand. Puja is currently VP ecommerce at Cora, a modern women’s wellness brand.

Lindsay Lee, Head Social Impact @ Brandless

Lindsay Lee oversees social impact and cause marketing at Brandless, a direct-to-consumer brand that creates a curated assortment of high-quality and community-inspired products at amazing prices. As one of the company’s first employees, Lindsay has helped to establish and grow Brandless’ social impact efforts as a core pillar of the business. By architecting the flagship partnership with Feeding America®, Lindsay has led Brandless to provide more than 3.5 million meals to people facing food insecurity through donations with each purchase made.

Nitasha Mehta, Director, Vendor Marketing @ Boxed

Nitasha Mehta launched the RethinkPink initiative in 2016, leading Boxed to become the first US retailer to take a stand against gender pricing inequities. An experienced digital marketer, with over 10 years of experience, Nitasha previously held roles at at Amazon and Samsung and is extremely passionate about technology and equal opportunity. She has testified in Colorado, Ohio, and Nevada after they introduced bills to repeal the Tampon Tax, as well as recently spoke at Jackie Speier’s Pink Tax Repeal Act press conference in DC.

Krystianne Avedian, Principal Strategy & Transformation Design Thinking

Krystianne Avedian is a globally seasoned Executive for Capgemini Group. Her pillars of expertise include Strategic Partnerships and Alliances, Design Thinking and Facilitation and Diversity & Inclusion. Krystianne has held senior management positions in Sales and Sales Operations at Ingram Micro, Professional Consulting and Global Alliance Management at Capgemini, Vice President of Strategic Alliances at Hewlett Packard Enterprise and currently Krystianne is a Principal Executive at Capgemini focused on strategy, development, execution and GTM landing of a change management offer.


Thursday May, 2nd

5:30 pm – Doors Open

6:00 pm – Kickoff & Panel Discussion

7:30 pm – Networking

Register Here

Special thank you to our Wine Sponsors Malene & Pine Ridge Wines






Event details

May 2, 2019 5:30 pm
May 2, 2019 7:30 pm
425 Brannan Street, San Francisco, CA 94107

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