Women quickly fell in love with the quality and custom-fit feel of NYDJ jeans, propelling the brand to the top of the female denim vertical. Wanting to connect even more with its customer base, NYDJ engaged Capgemini to optimize its digital experience and transform it into a customer-centric organization.
NYDJ’s digital transformation wasn’t just about building a new site: it was about centralizing customer data and personalizing each experience to ensure every shopper could easily find the perfect pair of jeans. After Capgemini developed the site on Salesforce Commerce Cloud, it was implemented with Salesforce Marketing Cloud and Service Cloud. This ensured each shopper was known throughout her interactions with NYDJ. These integrations leveraged key pieces of functionality from the Capgemini Unified Retail Accelerator solution.
“Our customers crave a personalized, intuitive shopping experience when looking for the perfect pair of jeans. Capgemini delivered on that expectation by building and designing a multi-cloud experience to support our vision.”
Julie Ting, VP Direct to Consumer, NYDJ
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