By 2016, Pharmaca had grown into a successful retailer, but to further promote its vast array of products, the company wanted to boost site traffic and enhance page visibility. SEO was a clear area of focus for Pharmaca to reach its goals.
Pharmaca first reached out to Capgemini to optimize its organic search presence. Capgemini devised an SEO optimization strategy for the site’s brand landing pages and, as the organic search campaign matured, Capgemini began to focus on developing a content strategy for the Pharmaca blog. The blog strategy targeted searchers looking for health and beauty information and worked to continually grow site traffic, while positioning Pharmaca as an industry leader.
“Capgemini has been a committed partner of ours from the start. Their consultative nature and holistic approach to digital marketing enables Pharmaca to quickly identify and capitalize on search opportunities, drive results, and grow our business.”
Laura Coblentz, VP Marketing and eCommerce, Pharmaca
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