For more than a century, Hawes & Curtis has been known for its high-quality clothing, expert tailoring, and innovative style. Hawes & Curtis knew that, to connect with American shoppers, it needed to build a strong digital presence to showcase its famous designs and products. With a new site, customers could engage with the brand and easily place orders online.
Hawes & Curtis engaged Capgemini for its deep retail experience and proven track record of successful global expansion initiatives. Capgemini equipped the brand with a coherent and comprehensive strategy for its US expansion. SEO, email, acquisition, and channel marketing optimizations enabled the brand to gain a foothold in the US and quickly grow.
“As a trusted partner, Capgemini championed our goals and created a comprehensive and calculated plan for achieving them.”
Antony Comyns, Head of E-Commerce, Hawes & Curtis
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