The Deciding Factor: Big Data & Decision Making

Understanding the business impact of Big Data and its value will help organization leaders make better decisions and drive performance.

The Economist Intelligence Unit surveyed over 600 business leaders, across the globe and industry sectors about the use of Big Data in their organizations. The research confirms a growing appetite for data and data-driven decisions and those who harness these correctly stay ahead of the game. The report provides insight on their use of Big Data today and in the future, and highlights the advantages seen and the specific challenges Big Data has on decision making for business leaders.

Key findings:

  • 75% of respondents believe their organizations to be data-driven
  • 9 out of 10 say decisions made in the past three years would have been better if they’d had all the relevant information
  • 42% say that unstructured content is too difficult to interpret
  • 85% say the issue is not about volume but the ability to analyze and act on the data in real time
Big Data & Decision Making infographic
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