{"id":628122,"date":"2021-04-21T06:46:00","date_gmt":"2021-04-21T06:46:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=story&#038;p=520411"},"modified":"2026-01-06T15:11:50","modified_gmt":"2026-01-06T15:11:50","slug":"virtuous-cycle","status":"publish","type":"story","link":"https:\/\/www.capgemini.com\/sg-en\/story\/virtuous-cycle\/","title":{"rendered":"Virtuous cycle"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-bleed-banner\"><div class=\"hero-bleed-mp-banner wp-block-cg-blocks-hero-bleed-banner no-overlay  is-image has-card\" data-nav-menu-position=\"no-overlay\" data-nav-menu-text-color=\"black\" data-fp-desktop-x=\"0.5\" data-fp-desktop-y=\"0.5\" data-fp-tablet-x=\"0.5\" data-fp-tablet-y=\"0.5\" data-fp-mobile-x=\"0.5\" data-fp-mobile-y=\"0.5\" data-hero-bleed-attributes=\"\"><div class=\"hero-image d-block\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><img decoding=\"async\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg\" alt=\"\"\/><\/picture><\/div><div class=\"header-line hero-bg-shape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-6 col-lg-6\"><div class=\"content-box-wrapper\"><div class=\"content-box is-short centralized\"><span class=\"title-tag story-title-tag\">Environment<\/span><h1 class=\"title\">Virtuous cycle <\/h1><p class=\"description\">Our involvement in a project to \u2018Uberize\u2019 plastic waste recycling in South East Asia <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/news\/inside-stories\/virtuous-cycle\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/news\/inside-stories\/virtuous-cycle\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Capgemini has been working with Heng Hiap Industries to develop and strengthen a \u2018circular\u2019 model of plastic recycling in South East Asia.<\/h2><p class=\"intro-para-content\">How can we design an app to \u2018Uberize\u2019 plastic waste recycling in Malaysia, and roll it out across Southeast Asia &#8211; without the traditional, linear \u2018take, make, dispose\u2019 model of consumption? That was the challenge given to us by <a href=\"https:\/\/henghiap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heng Hiap Industries<\/a>, a plastics recycling company based in Malaysia, when they asked us to help digitize their plastic collection processes.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/GckZ2YStwBE?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">The future of recycling<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-uberizing-plastic-waste-collection\">\u2018Uberizing\u2019 plastic waste collection<\/h2>\n\n\n\n<p>Heng Hiap Industries receives waste plastic from 28,000 individual recyclers in the region. The company converts the material into a high-performance resin before selling it to clients that include top South Korean appliance manufacturers, and Japanese automotive companies.&nbsp;<br>&nbsp;<br>The demand for quality recycled plastic is so high that Heng Hiap Industries was struggling to keep pace. Previously, it had purchased waste plastic from informal collectors near the factory. However, this process was manual, complex, and involved pen and paper transactions, and in-person negotiation.&nbsp;<br>&nbsp;<br>Heng Hiap Industries wanted to leverage the possibilities offered by digital transformation in the waste sector to simplify and digitize this process, while seizing other opportunities to enable \u2018smart\u2019 recycling \u2013 thereby increasing the value of recycled plastic through the supply chain.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\"> A win-win strategy<\/h3><p class=\"box-text\" data-maxlength=\"600\">Capgemini worked closely with Heng Hiap Industries to develop a five-year strategy to make this goal a reality. One of the key elements is an app that allows consumers to book a pickup of their plastic recyclables from their doorstep in just a few clicks. The collectors benefit because it gives them a new stream of plastic to collect and sell, leading to more revenue &#8211; while enabling digital payments.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-targeting-eco-conscious-consumers\">Targeting eco-conscious consumers<\/h2>\n\n\n\n<p>Work on the project exceeded expectations, even during the COVID-19 pandemic, to such an extent that Heng Hiap Industries extended its collection infrastructure beyond informal collectors, grassroot recyclers, and kerbside scavengers, all the way to the household level.&nbsp;<br>&nbsp;<br>Kian Hoe Seah, founder and managing director, explains how the project sits within the long-term aims of the business. \u201cOur aspiration is to enable an advanced plastic recycling industry in South East Asia, starting with Malaysia. Our smart recycling model is adapted to suit the fragmented informal industrial chain currently in place.\u201d&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">More demanding consumers<\/h3><p class=\"box-text\" data-maxlength=\"600\">While the app makes collections easier, Kian says, it\u2019s also designed to motivate people to recycle more through gamification and incentivization. \u201cConsumers have become more aware of the issue of plastic pollution, particularly in the oceans, and want to do their bit to help the environment. These eco-conscious individuals are rejecting unsustainable, single-use plastic, and are demanding products that use recycled materials.\u201d<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-rewards-for-recycling\">Rewards for recycling<\/h2>\n\n\n\n<p>\u201cKeeping plastic out of the ground requires a technological solution involving the consolidation and streamlining of industry processes and incentives,\u201d explains Keziah Quek, innovation lead at Capgemini\u2019s&nbsp;<a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/innovation-ecosystem\/applied-innovation-exchange\/\">Applied Innovation Exchange<\/a><strong>,<\/strong> who was involved in the project.<\/p>\n\n\n\n<p>\u201cHowever, the genius in Heng Hiap Industries\u2019 strategy is that it recognizes the true driving force of a circular economy: making it simple for environmentally conscious consumers to choose pro-planet behaviors that align with their values, and to be rewarded for recycling.\u201d<\/p>\n\n\n\n<p>Throughout the collaboration, Capgemini applied design-based thinking, with a sharp focus on the factors that would make the project a success: leveraging ethical consumers to drive the demand for recycled plastics, making the solution attractive to both collectors and consumers, and helping top consumer brands meet their sustainability commitments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-circular-loop\">Creating a circular loop<\/h2>\n\n\n\n<p>Through this project, Heng Hiap Industries and Capgemini are developing and strengthening a \u2018circular\u2019 model of plastic recycling in the region that rejects the traditional linear \u2018take, make, dispose\u2019 model of consumption.&nbsp;<br>&nbsp;<br>Partly, this is driven by increased pressure on companies from consumers to use more recycled plastic, as Kian explains: \u201cGlobal brands are looking for high-quality recycled plastic with high standards of compliance, traceability, and transparency. More than 70 top brands, including Unilever and Nestl\u00e9, have made public pledges to use 25% of recycled content by 2025.\u201d&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">A circular solution<\/h3><p class=\"box-text\" data-maxlength=\"600\">The Heng Hiap Industries app contributes to the creation of a \u2018circular\u2019 material loop: Consumers buy plastic products, use them, then arrange for them to be recycled through the app. Heng Hiap Industries turns the waste plastic into a resin, and sells it back to brands for use in their products. Brands buy the material, referencing the traceability data provided by the app to guarantee material provenance, before turning it into new products. Consumers buy the products from shops\u2026 and the circle continues.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_partner.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mb24LearningSlider\" data-maxlength=\"88\">Making magic through digital sustainability<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201cCapgemini is a believer in digitalization and sustainability,\u201d says Kian. \u201cWhen they come together, magic happens, and this is why we chose to partner with Capgemini.\u201d By working together, Heng Hiap Industries and Capgemini have been able to shape the future of plastic recycling in South East Asia, helping the environment &#8211; while contributing to the growth of a circular model.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Inside stories<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/hunting-for-dragons\/\" aria-label=\"Hunting for dragons\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png\" alt=\"\" style=\"object-position: 58% 27%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Future-shaping projects<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/hunting-for-dragons\/\" aria-label=\"Hunting for dragons\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Hunting for dragons<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Sarah Gon\u00e7alves wasn\u2019t always a data engineer. She began her career as an archaeologist, unearthing the secrets of the past in sites across France before retraining as a data engineer. She brings the same curiosity to her new vocation at Capgemini, using artificial intelligence (AI) to uncover what lies beneath the surface.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/sustaining-a-national-wonder-with-ai\/\"  aria-label=\"Sustaining a national wonder with AI\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Environment<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/sustaining-a-national-wonder-with-ai\/\"  aria-label=\"Sustaining a national wonder with AI\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Sustaining a national wonder with AI<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/building-bridges\/\"  aria-label=\"Building bridges\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png\" alt=\"\" style=\"object-position: 41% 30%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Life at Capgemini<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/building-bridges\/\"  aria-label=\"Building bridges\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Building bridges<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><br \/>\n<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>A project to \u2018Uberize\u2019 plastic waste recycling<\/p>\n","protected":false},"author":26,"featured_media":628503,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a86ab71b-7dc0-4d4c-8f75-dff96cf6ed1c\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/news\/inside-stories\/virtuous-cycle\/\",\"postId\":520411,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","featured_focal_points":"","gsap_animation":0},"tags":[],"story-theme":[60],"class_list":["post-628122","story","type-story","status-publish","has-post-thumbnail","hentry","story-theme-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtuous cycle - Capgemini Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/news\/inside-stories\/virtuous-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtuous cycle\" \/>\n<meta property=\"og:description\" content=\"A project to \u2018Uberize\u2019 plastic waste recycling\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/sg-en\/story\/virtuous-cycle\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Singapore\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T15:11:50+00:00\" \/>\n<meta property=\"og:image\" 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