Humans, organizations and nowadays also “things” find their meaning and value in being connected to others. With the outside world getting better and better connected – through superior, ever more ubiquitous technology and an abundance of social platforms – the enterprise needs to mirror this level of connectivity and use it as a key enabler to its strategy.
Being able to navigate any ecosystem, with its characteristics, dynamics, key players, standards, preferences and unwritten rules, is a prerequisite for social mastery. It gives access to possibly otherwise scarce resources, unexplored markets and channels and agile, possibly asset-free business models. It also taps into a crowd IQ that goes way beyond what even the brightest enterprise could develop on its own.
It also requires particularly flexible technology options, as connections may come and go in an instant. The IT platform needs to provide services to leverage a new breed of connections at top speed. The blockchain is an example of a technology framework that substantiates the notion of smart, collaborative contracts; these are distributed, open, transparent, and rock-solid safe.
The latter capability cannot be emphasized enough; being successfully connected depends on mutual trust. And trust is based on an equally divided mix of clarity about what’s to be expected at both sides and the measures that have been taken – both in terms of technology and governance – to ensure the right outcome.
5G is another example of a technology that will change the way we collaborate. The new, amazing network bandwidth it brings will further boost virtual and augmented reality usage, soon maybe even augmented with holograms. But the very low latency will also enable us to connect to billions of sensors and interact essentially with the entire planet. Being connected everywhere, with less need of travelling, decreasing our carbon footprint: it’s a whole new collaboration experience.
You, Me, Us, We, It, our Planet. All together now.