• Once confined to high-end computing work in research and the military, advanced 3D, 360o, and simulated realities are now mainstream. This is thanks to high-res, head-mounted VR displays such as the Oculus Rift, but also through low-cost “cardboard” VR headsets, any of which could be combined with motion-sensing and 3D scanning technologies.
  • Augmented reality (AR) technologies are also quickly evolving, adding digital layers to the world we perceive. This can be as easy as pointing a smartphone at a subject to seek out more information, or through the use of dedicated goggles, headsets, car screens, and even contact lenses and holograms of the future.


  • Using a simple cardboard VR headset, potential buyers of a new car can fully configure and experience their future car from all angles.
  • A cloud-hosted “smart glass” solution was paired with voice control and integrated with SAP to support field staff in even the most complex maintenance activities.
  • Within the concept of Industry 4.0 and in search of operational efficiencies, using technologies like virtual reality is clearly a differentiator. The AR tools of Dassault, Diota and Open cascades allow end-to-end solutions for the “augmented worker” in the factory or in the field.


  • Being able to integrate tightly with the perceived reality of consumers and workers, creating unique and intimate user experiences
  • Advanced visualization of data, making insights more contextual, clear, and actionable
  • Breaking the barriers of time and location to facilitate previously unthinkable and safer ways of experiencing, designing, modeling, and collaborating