Helping Our Clients with Digital Solutions

Leveraging social apps for customer acquisition and policy servicing

The Challenge :

  • Enabling the client to make use of a popular social messaging app in China to acquire new customers and service policies of existing customers.

The Key Insight :

  • Due to limited features on the website, the client witnessed a surge in new customers using social messaging app for buying policies. This was further aggravated by the circumstances created by the pandemic.

The Outcome :

  • Our solution helped client migrate to newer technology and customize existing mobile app and website for integration with social messaging app.
  • To buy a new policy, users of social messaging app are taken to a mini shoppe the client through a referral link provided by family, friends, agents, etc. They are offered a personalized product based on customer information provided by them. Existing customers can use the social messaging app for policy servicing needs without being redirected to an external website.

 


 

Redefining the customers role and interaction with insurance

The Challenge :

  • Redefine the Client interaction model by creating products and services to guide the empowered consumer in assessing, protecting and recovering from the risks associated with everyday life.

The Key Insight :

  • We developed Time Machine, the world’s first second chance warranty program sold through carrier partners. It functions as part warranty, part financing solution.
  • When somebody accidentally breaks their phone the customer has the option to buy insurance after the incident. To cover protection going forward and replacement of the broken device.

The Outcome :

  • Through Protect Your Bubble and Client’s existing relationship with T-Mobile. We were able to establish Time Machine as one of the core parts to the original T-Mobile Jump plan and promotion.
  • This provide T-Mobile needed differentiation in the crowded cell phone carrier market and meaningful revenue and underwriting for Client.
  • The Jump plan has now evolved into Unlimited but the same warranty tenants still hold true as does the Client relationship that underpins it.

 


 

The Challenge :

  • Create the right “Customer for Life” experiences and offerings that will drive growth for Client to 2025 and beyond.

The Key Insight :

  • Faced with high levels of policyholder turnover, Client initially thought that the best way to drive better retention was through a better engagement model after acquiring the policyholder. We uncovered that voluntary benefit providers are absent or restricted during key moments of transition when consumers either start or leave a job and when help is most needed. We developed a strategy focused on making transition easier for policyholders, and in doing so, extending the duration of existing policyholder relationships.

The Outcome :

  • We developed solutions that leverage technology to support and enhance the face-to-face worksite benefits enrollment experience for policyholders. In doing so, Client can increase consumer confidence in benefit selection, creating greater retention for Client and higher perceived value for policyholders, and take greater control of the end-to-end policyholder experience beyond the existing engagement model. We also created new solutions to address the needs of freelancers and contract workers, opening up new consumer groups and expanding Client’s addressable market.

 

Defining a new growth opportunity supported by a proposition and business model

The Challenge :

  • Define a new strategy proposition for Client to break into the global ‘Wellness’ category, as a concrete step towards our Payer to Partner strategy.

The Key Insight :

  • You cannot develop a case for “the business of the future” using data from the past. So the team built our own data points and validated  different value propositions with real data from experimentation. Translating white space opportunity in Wellness into something tangible, measurable and more predictable for Client.

The Outcome :

  • The proposition seeks to empower people to proactively engage with and improve their holistic performance with more consistency and less effort using robust science and data. This three-sided platform business: uniting consumers, data trackers (such as Strava, SleepCycle, MyFitnessPal, etc.) and service providers (such as nutritionists and physicians but also lifestyle services such as UberEats) all in one place, creating benefits for each party simultaneously.
  • The platform uses sophisticated artificial intelligence (A.I) to map together a consumer’s data from multiple sources to track an individual’s performance in real time, providing both long and short-term recommendations to help them meet their performance goals.