Measure, Refine & Optimize

Measuring what matters to your customers and your organization is the shortest route to relevancy and engagement.

In this end-to-end digital world as consumer expectations constantly evolve, companies must continually re-invent what they do and how they do it; part of that stems from measuring, refining and optimizing the interactions that customers have with your company. Measuring here is really listening to the voice of your customers and consumers to be able to adapt to their needs in shorter and shorter cycles to maximize results and return on investment.

Capgemini, helps clients make the connections that make a difference:

  • Connections that deliver growth opportunities for your company
  • Connections that meet the challenge of delivering it efficiently and effectively
  • Connections that sustain value for our clients and for their customers

Extraordinary connections deliver extraordinary results

Contact us if you want to create the right balance between the goals of your consumer and those of your brand because creating a great customer experience is about doing great business.

Measurement & optimization solutions

  • Cross Channel Attribution: A process to understand which touch points in your customers’ journey are adding value to your relationship and which are not. This approach also enables you to see the cumulative effects of interactions in the customer journey.
  • KPI Development: Enabling you to make informed business decisions based on clearly defined metrics to improve your company performance in line with corporate strategy.
  • AB/Multivariate Testing: A strategic approach to testing your hypothesis to expose the ideal combination of experiences driving improved speed to value for you and your clients.

Resources

Consumer Products & Retail

Loyalty Deciphered—How Emotions Drive Genuine Engagement

Discover what drives brand loyalty, and how to cultivate it, in the findings of this wide-ranging report from our Digital Transformation Institute.

eGovernment Benchmark 2017

The recent Ministerial Declaration emphasises the need to strive towards ‘open, efficient and inclusive, providing borderless, interoperable, personalised, user-friendly, end-to end digital public services to all citizens and businesses – at all levels of public administration.

digital customer experience

The Disconnected Customer: What digital customer experience leaders teach us about reconnecting with customers

Few companies are actually succeeding in delivering great digital customer experiences ­– and reaping the huge potential rewards.

Capgemini enables a leading restaurant chain to offer personalised digital media experience to its customers

Capgemini helped the restaurant chain to sketch a buyer journey and engage customers, especially Millennials, inside stores and across digital platforms.

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