At Capgemini we believe that the most memorable customer experiences come from a profound analytical understanding of customer behavior insights. Our experts work with you to mine data, draw insights and decipher profound feelings and emotions to build technology solutions that grow your business. This human centered approach to technology – which we call “The Capgemini Effect” – is what makes your customers of today, the ambassador of tomorrow. This unique effect cannot be explained by existing words and so we have created a new language of innovative business lexicons that brings together multiple ideas which add-up to demonstrate the transformative effect created by human inspiration and technology innovation.