People are different, so are their dreams. At Capgemini we see CRM as your opportunity to reach individuals, not just broad segments. Our experts collaborate with you to develop new data-driven customer propositions for your specific business objectives. Together we deploy the best adapted technologies across your products, services and touchpoints to provide every customer with a richer, more tangible experience. This human centered approach to technology – which we call “The Capgemini Effect” – ensures that your CRM remains relevant to your customers which in turn grows your business. This unique effect cannot be explained by existing words and so we have created a new language of innovative business lexicons that brings together multiple ideas which add-up to demonstrate the transformative effect created by human inspiration and technology innovation.