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Solution

The Smart Digital Store

Bring the digital world into your store and open up new ways to engage with consumers, empower employees and create business value by revolutionizing store operations.

The retail store is undergoing a fundamental transition as digital and mobile reshape how consumers shop. Although the pathway to the hearts, minds and wallets of the consumer has changed, stores are by no means dead. The brick-and-mortar store is enjoying a resurgence as retailers discover that this might be the last place where they can still grab the full attention of today’s highly distracted consumer.

With even online pure-plays now venturing into the brick-and-mortar world, revisiting the role, functions and capabilities of the physical store in this new era is overdue.

Capgemini’s Smart Digital Store

We revisit the physical store’s role, functions and capabilities;

Enter the Smart Digital Store, an innovative framework of integrated solutions that joins in-store and online customer, employee, and product specifics with the physical store to help retailers define, accelerate, and sustain their digital transformation journey, quickly, efficiently and in lock-step with their particular needs.

The Smart Digital Store

Discover our range of offers:

Retail Sustainability Solution “Circle”

Saves time by not having to conduct a yard sale or take time posting and tracking online while supporting the circular economy at the same time; deployed for ReShare [Salvation Army Netherlands]. Explore the client story.

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Smart food-waste management

Food waste reduction is part of a larger effort to improve sustainability for the global food supply. Smart food-waste management uses beacons and analytics to push customer alerts and promotions for products nearing expiration.

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In-store analytics

Understand behaviors and preferences to optimize layouts, and better deploy store associates. Take analytics in store to the next level.



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3D space modeler

Visualizes dream spaces using virtual reality and 3D-printed modules – The interactive 3D Modeler converges the physical and digital worlds for easier DIY interiors. Explore the client story.


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Personalized voice shopping assistant

Converses with customers, provides recommendations using natural language processing, artificial intelligence, and image recognition.  Kiosk or smartphone app use. Explore the client story.

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Smart Store Associate X.1

Turns store associates into brand ambassadors with on-the-go performance data, assigned tasks, shopper location, product information, and customer profiles.



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Smart fitting room

Recognizes products, provides details, makes recommendations, and calls for assistance. Explore the client story.

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Smart store controls

Deploy to optimize store operations, e.g. uses sensors and cameras to automatically regulate energy usage.


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Bring your value proposition to life

  • According to Capgemini’s Digital Shopper Relevancy survey, 72% of retail customers believe the retail store has an important role to play, 50% of retailers believe that optimizing the store is very important for their organization’s success, and there is a 20% higher rate of conversion for shoppers who use digital while shopping.

  • The Smart Digital Store brings together the customer, the store employee, the product and the physical store itself. By applying ubiquitous technology to make these SMART, DIGITAL and CONNECTED, a whole host of new capabilities and services can be created. Not as discrete gadgets or one-off point solutions, but as integrated systems driving new and measurable business value.

  • Leading retailers agree that digital is fundamental for competitive advantage and a key requirement to meet evolving customer needs and the Smart Digital Store allows retailers to quickly ramp up, regardless of where they currently are in their digital transformation journey.

  • Our Smart Digital Store portfolio is designed to support each retailer on their own unique journey to bring their store value proposition to life. We support and guide retailers every step of the way – from vision and strategy definition, to road-mapping, technical and organizational actualization, ongoing support, and continuous adaptability for an ever-changing environment.

  • Analytics and automated rules ensure that vast amounts of interactions, e.g., those stemming from the Internet of Things lead to the right actions at the right moment and the right place. The principles that underpin the Smart Digital Store ensure security, privacy and scalability. The standard architecture allows for data exchanges with existing IT systems and infrastructure; so no complete overhaul is necessary to start reaping benefits right away.

Push the boundaries of “business as usual”

Capgemini works closely with partner Intel in developing the Smart Digital Store framework, ensuring that the underlying architecture is sound, and core elements like security and privacy are present at all levels. Through the partnership, we are also able to push the boundaries of business as usual by applying advanced, scalable and reliable technology.

We have a dedicated global consumer products and retail practice that supports retailers through their store and digital transformation, drawing on the expertise of over 12,500 industry resources from 25 countries as well as experience built on working with the top retailers in the world.

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