Connected Marketing Operations

Implement frictionless digital marketing operations

DCO Connected Markting Operations outcome graphic

Deliver frictionless, digitally-augmented global marketing operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function.

This drives a range of enhanced business outcomes, including:

  • 50% reduction in cost of operations
  • 35% increase in lead conversion rate
  • 50% increase in customer reach
  • 30% faster speed to market

Our Connected Marketing Operations solution provides increased value:

For your customers:

  • Real-time, seamless, agile, and engaging customer experience
  • Personalized, timely, and accurate information
  • Compliance with all data protection and privacy guidelines
  • Optimized time-to-serve with multiskilled, trained specialists

For your organization:

  • Enhanced brand value and revenue
  • The ability to scale global marketing operations at speed and increase productivity through a leveraging proven operating model
  • 360° delivery view and proactive identification of your customers’ needs
  • Improved customer satisfaction, engagement, and retention with decreased total cost of service
  • Transparent and holistic view of customer interactions, journeys, and touchpoints​
  • Advanced insights from back-office operations that enable proactive, data-driven decision-making.

Connected Marketing Operations drives synergies across your upstream and downstream process value chain, helping you transition to – what we call – the Frictionless Enterprise.

The Frictionless Enterprise-blockchain for the supply chain

To learn more about how Capgemini’s Connected Marketing Operations drives operational excellence and efficiency across your marketing function, contact: businessservices.global@capgemini.com