{"id":562547,"date":"2025-10-23T21:04:21","date_gmt":"2025-10-23T12:06:29","guid":{"rendered":"https:\/\/www.capgemini.com\/se-en\/?post_type=research-and-insight&#038;p=562547"},"modified":"2025-12-05T09:27:38","modified_gmt":"2025-12-05T08:27:38","slug":"a-conversation-with-yves-caseau","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/se-en\/insights\/research-library\/a-conversation-with-yves-caseau\/","title":{"rendered":"When code meets road: A conversation with Yves Caseau"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">A conversation with Yves Caseau<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2025\/12\/CFT-10_Yves-Caseau.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the article<\/span><span class=\"type\">3 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1142578\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1142578\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-when-code-meets-road\">When code meets road<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Yves-Caseau-1.jpg\" alt=\"\" class=\"wp-image-1163794\" style=\"width:350px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-yves-caseau-group-chief-digital-and-information-officer-michelin\">Yves Caseau, Group Chief Digital and Information Officer, Michelin<\/h4>\n\n\n\n<p>Yves Caseau is in charge of Digital and Information Systems at Michelin Group. He joined Michelin in 2017 as CIO and has worked extensively on modernization, data-driven transformation, and quality of service. He was previously associated with the AXA Group, and Bouygues Telecom.<\/p>\n\n\n\n<p>He has taught the \u201cInformation Systems Theory and Practice\u201d lecture at \u00c9cole Polytechnique for three years and is a frequent public speaker on information systems architecture. A former student of the \u00c9cole Normale Sup\u00e9rieure in Paris, he holds a PhD in Computer Science from Paris XI University and a <em>habilitation<\/em> professorial qualification from Paris 7 University, as well as an MBA from the Coll\u00e8ge des Ing\u00e9nieurs, also in Paris. Yves is a member of the Acad\u00e9mie des Technologies, and the author of books about information systems, lean management, and enterprise organization.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-is-software-impacting-the-automotive-industry-and-what-does-that-mean-for-michelin\">How is software impacting the automotive industry? And what does that mean for Michelin?<\/h4>\n\n\n\n<p>There is a dilemma for car manufacturers: they can either build the software themselves and risk lagging the rest of the market, or partner with organizations such as Android and risk losing differentiation and know-how.<\/p>\n\n\n\n<p>The overall trend is obvious and unstoppable: cars are becoming computers with added features. The key issue is ecosystems. Open or closed&nbsp;marketplaces, APIs [application program interfaces], partnerships, and alliances. This is why it\u2019s so important for Michelin.<\/p>\n\n\n\n<p>Software-defined vehicle design goes hand in hand with virtual car design and digital twins. Michelin is strong in tires and simulation. This creates opportunities but also risks. For example, if cars are designed digitally around a competitor\u2019s tire, a Michelin tire might be less suitable, even if it\u2019s structurally superior.<\/p>\n\n\n\n<p>We need to understand how fast this shift is happening and how many ecosystems will emerge \u2013 one per manufacturer, or a few shared platforms. We\u2019ve seen OEMs [original equipment manufacturers] such as Mercedes, BMW, Volkswagen, and others vacillating between building their own systems and partnering with tech companies like Google.<\/p>\n\n\n\n<p>The shift toward software-defined vehicles is inevitable. It\u2019s being accelerated by electrification, although rollout varies by region. But it is a hard shift because you cannot play alone. You need ecosystems, critical mass, and ways to attract developers. Otherwise, you risk ending up like Nokia, where no one develops apps for the platform anymore. We have already collaborated on ABS systems, for example, showing that our digital twin expertise improves performance. But moving from physical to digital also raises issues of intellectual property and data protection. <\/p>\n\n\n\n<p>So, the trend is clear, but the transition is complex. For Michelin, it\u2019s both an opportunity and a challenge.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019ve seen OEMs [original equipment manufacturers] such as Mercedes, BMW, Volkswagen, and others vacillating between building their own systems and partnering with tech companies like Google.<a id=\"_msocom_1\"><\/a><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Automotive-manufacturing_Banner_2880X1800.jpg?w=960\" alt=\"\" class=\"wp-image-1122695\" style=\"width:200px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-which-strategic-decisions-has-michelin-taken-to-shift-toward-software-driven-mobility\">Which strategic decisions has Michelin taken to shift toward software-driven mobility?<\/h4>\n\n\n\n<p>First, for a long time, Michelin has developed digital models of tires, mixing physical and numerical approaches. Initially, this was for our own use and for collaborations with Formula One teams and other manufacturers. About a year ago, we decided to make some of our tire twin expertise more broadly available, as it\u2019s a big market. Instead of starting with a physical tire, we begin with a digital model.<\/p>\n\n\n\n<p>Second, once you have software-defined vehicles with APIs, sensors, and data flows, you can develop tire-related software. At first, car manufacturers told us they could do this themselves with their proprietary data. But they discovered that our algorithms, which we have been developing for decades, are better. We are not better data scientists, but we have a better understanding of tires. So, we are making progress here, and our goal is to embed Michelin software inside software-defined vehicles.<\/p>\n\n\n\n<p>Third, we are looking at opportunities in vehicle app stores. We demonstrated this with a predictive wear app for Renault\u2019s electric Megane. There are many other potential applications, such as solutions for pickup trucks carrying heavy loads. Predictive maintenance can bring huge added value.<\/p>\n\n\n\n<p>So, these are our three frontiers: selling digital tire models, improving internal vehicle functions through software, and providing add-ons via app stores. Beyond that, Michelin has a tradition of driver services, dating back to road signage 100 years ago, to digital tools like ViaMichelin in the 1990s. We believe this new era could herald a rebirth for Michelin as a company that helps people drive better.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Customer-experience-in-automotive-2024_Banner_2880X1800.jpg?w=960\" alt=\"\" class=\"wp-image-1065095\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our goal is to embed Michelin software inside software-defined vehicles.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-you-balance-the-ownership-of-data-between-oems-yourselves-and-the-end-customers-while-maintaining-trust-among-all-parties\">How do you balance the ownership of data between OEMs, yourselves, and the end customers, while maintaining trust among all parties?<\/h4>\n\n\n\n<p>There is no simple answer. A large part of the discussion with OEMs and regulators is whether all the data generated by the car belongs to the driver, or should it be considered the OEM\u2019s property? OEMs are saying the data is produced by our car and there are security issues, therefore it has to be ours. But that battle is not over.<\/p>\n\n\n\n<p>If OEMs win that case, it probably favors one-to-one data contracts, rather than an open model. That means we might go to Tesla and say: \u201cWe have this capability \u2013 do you want it?\u201d Then, we go to BMW and propose a partnership. This might mean we focus on a few use cases, which could make progress slower.<\/p>\n\n\n\n<p>It\u2019s unclear how it will evolve. My guess is that, in the end, we will have something around data portability, with universal recognition that some domains of data belong to the user, while technical data is linked to the car. For instance, your GPS navigation data belongs to you, but engine-related data belongs to the car manufacturer.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A large part of the discussion with OEMs and regulators is whether all the data generated by the car belongs to the driver, or should it be considered the OEM\u2019s property?<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Boost-Efficiency-Reliability-in-Automotive.jpg?w=960\" alt=\"\" class=\"wp-image-971379\" style=\"width:230px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-kind-of-revenue-models-do-you-see-emerging-for-digital-models-of-tires\">What kind of revenue models do you see emerging for digital models of tires?<\/h4>\n\n\n\n<p>We\u2019ve been trying to find examples for the past 10 years, but without much success. What we understand is that it\u2019s too early to sell data.<\/p>\n\n\n\n<p>Ultimately, what you are selling is a feature. If that feature has a clear benefit, then it can be offered for a subscription fee, which can be shared. At the moment, it\u2019s more likely you\u2019re selling software. In other words, a capability. Typically, we sell with a yearly software fee, and that\u2019s it. Right now, we\u2019re testing the&nbsp;market.<\/p>\n\n\n\n<p>Usually, we don\u2019t break even by a long way, but we say, OK, let\u2019s see if both parties agree that the added value is worth it. A typical example is this: \u201cTesla, if you were to do this on your own, it could cost you $1 million over two years. Instead, why don\u2019t you pay us $300,000 a year?\u201d<\/p>\n\n\n\n<p>Right now, the value is in the car itself. But people aren\u2019t saying, \u201cOh, in that price you paid, $2,000 is because you got the extra non-flat tires with this software.\u201d One day, maybe, but not yet.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-do-you-foresee-michelin-creating-dedicated-software-units-or-integrating-digital-skills-within-existing-functions\">Do you foresee Michelin creating dedicated software units or integrating digital skills within existing functions?<\/h4>\n\n\n\n<p>Both approaches are valid. For instance, if you look at 6S, which is a connected solution, they integrate AI capabilities and software teams.<\/p>\n\n\n\n<p>When it comes to selling digital twins of tires, this may start as an independent team hosted by R&amp;D that eventually becomes an independent business model. Sometimes, you integrate digital skills within each function, and sometimes you create separate teams that evolve into new businesses.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Yves-Caseau-2.jpg\" alt=\"\" class=\"wp-image-1163795\" style=\"width:350px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-is-michelin-using-ai-and-generative-ai-today\">How is Michelin using AI and generative AI today?<\/h4>\n\n\n\n<p>We\u2019ve been using AI for a long time. At first, it was what I would call classical AI: rule-based or statistics-based systems. We used it for scheduling, planning, routing, supply chain management, and manufacturing. About five years ago, we started using deep learning neural nets, mostly for machine vision in manufacturing, and that added value.<\/p>\n\n\n\n<p>If I look at where AI is bringing the most value today, it\u2019s in manufacturing. We\u2019re improving electricity consumption, reducing waste, and optimizing processes.<\/p>\n\n\n\n<p>Gen AI started to make an impact about two years ago. One of the first applications of Gen AI was helping people solve maintenance problems in factories. We also use it to summarize large amounts of information, make retrieval easier, and enable dialogue. In factories, we\u2019ve moved fast and had success quickly.<\/p>\n\n\n\n<p>We have similar projects for R&amp;D, but they are taking more time. Another big use case is using GitHub Copilot to write code. Our coders are really happy with this and report productivity gains. It\u2019s still too early to say how much money we are saving, but the feedback is positive.<\/p>\n\n\n\n<p>Strategically, this is important because the automotive industry is going through uncertainty and downturns. We are looking for efficiencies and new ways to create value. Automation, supported by Gen AI, is one way to do&nbsp;that.<\/p>\n\n\n\n<p>And this leads to the next step: agentic AI. Think of it as a new form of automation, following RPA [robotic process automation]. We have a few use cases where agents are already saving money and performing well. But only about 1% of Michelin is currently exposed to it. Michelin is a big company, so I\u2019m not expecting everyone to use agents, but if we get to 10%, that would be great progress.<\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If I look at where AI is bringing the most value today, it\u2019s in manufacturing. We\u2019re improving electricity consumption, reducing waste, and optimizing processes.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/AWS_Automotive-Competency-Application_Dotcom-banner_2880x1800px.jpg?w=960\" alt=\"\" class=\"wp-image-902881\" style=\"width:230px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-are-there-use-cases-where-ai-has-helped-you-in-your-role-as-a-cxo\">Are there use cases where AI has helped you in your role as a CXO?<\/h4>\n\n\n\n<p>Definitely. For example, last month, when I came back from vacation, I had two things to do for my colleagues. I asked GPT-5 to help me and each time I did in one hour something that would usually have taken close to a business day. So I saved two days of work. I\u2019m very happy with that.<\/p>\n\n\n\n<p>But if you ask about the impact on the bottom line, it\u2019s not that much. I saved some time, but not in a transformative way. AI has a bigger role in R&amp;D. We are using AI simulation and digital twins to explore designs. For instance, part of the design of our new winter tire, Alpin 7, was produced by algorithms. Our R&amp;D department has been using simulation and AI for a while, and now it\u2019s really accelerating exploration. We don\u2019t claim to have invented a new tire with AI, but we\u2019ve improved and we\u2019ve been able to explore more. For us, it\u2019s an exploration tool, an acceleration tool.<a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-are-some-challenges-of-using-ai-at-c-suite-level-do-you-see-a-future-where-you-would-delegate-authority-to-an-ai-agent-for-decision-making\">What are some challenges of using AI at C-suite level? Do you see a future where you would delegate authority to an AI agent for decision-making?<\/h4>\n\n\n\n<p>That\u2019s a good question. The big challenge, as our CEO Florent Menegaux keeps reminding us, is that Michelin wants to go fast and far. To go fast, we need to learn how to use these tools, but not at the expense of becoming too dependent on automation and losing critical thinking.<\/p>\n\n\n\n<p>If learning is accelerated too much by AI, then you don\u2019t really learn. You need to find a balance: using the tools to go faster while retaining your learning capacity.&nbsp;Because the challenges two years from now won\u2019t be the same as today.<\/p>\n\n\n\n<p>Another challenge is staying in control. You don\u2019t want to treat AI as a black box you trust blindly. The risk is that, because AI is usually right, the day it makes a mistake you may not notice and you keep following its instructions.<\/p>\n\n\n\n<p>This is why practice is important. For example, this April at our Michelin North America convention, Matthew Cabe, our CEO there, told his leadership team to take the time to play with GPT-5 and other tools. He wasn\u2019t asking them to replace themselves with AI agents, but to develop familiarity and practice so they can lead&nbsp;effectively.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/06\/Sustainability-automotive.jpeg?w=960\" alt=\"\" class=\"wp-image-920867\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If learning is accelerated too much by AI, then you don\u2019t really learn. You need to find a balance: using the tools to go faster while retaining your learning capacity.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-michelin-s-long-term-vision-in-the-mobility-ecosystem\">What is Michelin\u2019s long-term vision in the mobility ecosystem?<\/h4>\n\n\n\n<p>I\u2019ll start with what we know. We want to master digital twin simulation, so we can invent sustainable mobility. Today, we can make tires with 30% recycled materials. We also know how to make them with 50%. The goal is to move closer to 100%, and to do that we need new materials, new processes, and new designs. The role of IS\/IT is to support this with more powerful GPUs [graphics processing units], better tools, and new techniques.<\/p>\n\n\n\n<p>The second clear thing is that the market is moving extremely fast, so we need to be more adaptive. Historically, Michelin has optimized unit costs at the expense of flexibility. We were particularly good at producing 10,000 identical tires, but the challenge is: What if you need to change every 200 tires? That\u2019s where AI, robotics, and automation can help.<\/p>\n\n\n\n<p>The third point is about our position in the market. Our tires are high-quality, but we are seen as expensive. That\u2019s fine for the premium segment, but we also need to offer tier-2 and maybe tier-3 tires. Otherwise, we risk becoming a niche supplier. Tire manufacturing is a volume business, and if we lose that, we\u2019ll be in trouble.<\/p>\n\n\n\n<p>So, we\u2019ve been working to improve our game as an intelligent, software-driven manufacturing company. In the past, we might have just bought software from outside. Today, we still work with partners like Capgemini, but we also want to own our destiny. We have to become good at designing manufacturing software and software for manufacturing. That is a clear strategic goal.<\/p>\n\n\n\n<p>We\u2019re not trying to become the global software platform, but if we want to capture more of the value chain, we need to deliver more value through services. Michelin\u2019s strategy is threefold: tires, services around tires, and advanced materials. Today, services account for about one billion out of thirty, and we want to grow that. But that can only happen if we become a leader in the software market.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Michelin\u2019s strategy is threefold: tires, services around tires, and advanced materials.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Automotive-3.jpg?w=752\" alt=\"\" class=\"wp-image-903772\" style=\"width:230px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><section class=\"profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Yves-Caseau-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Yves-Caseau-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Yves-Caseau-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">Yves Caseau<\/h3><p class=\"box-position\">Group Chief Digital and Information Officer, Michelin<\/p><ul class=\"social-nav social-nav-icons\"><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to have the latest reports from the Capgemini Research Institute delivered direct to your inbox.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">Stay informed<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_140070_3032039740\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_140070_7515_248078238\" name=\"_mf_140070_7515\" placeholder=\"First Name \" required \/><label for=\"_mf_140070_7515_248078238\" class=\"form-label\">First Name  <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name  is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_140070_1339_556836159\" name=\"_mf_140070_1339\" placeholder=\"Last Name\" required \/><label for=\"_mf_140070_1339_556836159\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_140070_2808_983903287\" name=\"_mf_140070_2808\" placeholder=\"Email\" required \/><label for=\"_mf_140070_2808_983903287\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_140070_7693_416072671\"\n\t\t\tname=\"_mf_140070_7693\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Select a value<\/option>\n\t\t\t\t\t\t\t<option value=\"Yes\">Yes<\/option>\n\t\t\t\t\t\t\t<option value=\"No\">No<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_140070_7693_416072671\" class=\"form-label\">Would you consider being interviewed for research?  <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Would you consider being interviewed for research?  is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_140070_7862_3475292717\"\n\t\t\tname=\"_mf_140070_7862\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Select a value<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/secretary\">Assistant\/secretary<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">CEO<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Chairman\/Board of Directors<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">CIO\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principle Consultant\">Director\/Principle Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"EVP\">EVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Operational<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Other CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Purchaser<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Senior Manager\/Managing Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"SVP\">SVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice President<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_140070_7862_3475292717\" class=\"form-label\">Position\/Level <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Position\/Level is not valid.<\/div><\/div>\n\t\t<div class=\"mf_field mf_field--multiselect floating mf-required\"\n\t\t\tdata-validate=\"multiselect\">\n\n\t\t\t<label class=\"floating__label\" for=\"_mf_140070_9779_281605058\">\n\t\t\t\tInterest \t\t\t<\/label>\n\n\t\t\t<select multiple=\"true\" id=\"_mf_140070_9779_281605058\" class=\"mf_field__input js-with-select2 empty\"\n\t\t\t\tname=\"_mf_140070_9779[]\" required>\n\t\t\t\t<option value=\"all\">All<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sustainability\">Sustainability<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Innovation\">Innovation<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Talent and People\">Talent and People<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intelligent Industry\">Intelligent Industry<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Customer first\">Customer first<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Enterprise management\">Enterprise management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Data &amp; AI\">Data &amp; AI<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cloud\">Cloud<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cybersecurity\">Cybersecurity<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Lifesciences and Healthcare\">Lifesciences and Healthcare<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Financial services\">Financial services<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Public Services\">Public Services<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Automotive\">Automotive<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Energy &amp; utilities\">Energy &amp; utilities<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"CPRD\">CPRD<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"TMT\">TMT<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manufacturing\">Manufacturing<\/option>\n\t\t\t\t\t\t\t<\/select>\n\n\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Interest is not valid.<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_140070_9015_1449702969\" class=\"floating__label form-country-select-label\" data-content=\"Country\">\n\t\t\t\t<span class=\"floating-label-content\">Country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_140070_9015_1449702969\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_140070_9015\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Country<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Aland Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua And Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Belarus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgium<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnia And Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Chad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >China<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comoros<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Cote D&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Denmark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fiji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Georgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Germany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Greece<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Greenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Heard Island &amp; Mcdonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Holy See (Vatican City State)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hungary<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Iceland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >India<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Islamic Republic Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Iraq<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Ireland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Isle Of Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Israel<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Lao People&#039;s Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Latvia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libyan Arab Jamahiriya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micronesia, Federated States Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldova<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Morocco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Myanmar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Netherlands Antilles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norway<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Palestinian Territory, Occupied<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Poland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Romania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Russian Federation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts And Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint Pierre And Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent And Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Sao Tome And Principe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Saudi Arabia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapore<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >Slovakia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >Slovenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Solomon Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >South Africa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >South Georgia And Sandwich Isl.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Spain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Sudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Suriname<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard And Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Sweden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Switzerland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >Syrian Arab Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Taiwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tajikistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Thailand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor-Leste<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trinidad And Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunisia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turkey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Turks And Caicos Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Uganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >United Arab Emirates<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >United Kingdom<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >United States<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >United States Outlying Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Viet Nam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Virgin Islands, British<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Virgin Islands, U.S.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis And Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Western Sahara<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Yemen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Country is not valid.<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                $('.mf_form__form').each(function() {\n                    var $form = $(this); \/\/ This specific form instance\n\n                    \/\/ Find the country select in 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It showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen theme. We feature a wide variety of content, including interviews, articles by guest contributors, and insights from some of the Institute\u2019s reports. Within such wealth and diversity of these global industry leaders\u2019 opinions, there is something for everyone. We warmly invite you to explore.<\/p><div class=\"box-bottom\"><a aria-label=\"Read more about Our flagship publication\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/se-en\/insights\/research-institute\/conversations-for-tomorrow\/\" target=\"\" rel=\"noopener noreferrer\" title=\"\">See all editions<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/se-en\/insights\/research-institute\/conversations-for-tomorrow\/\" aria-label=\"See all editions about Our flagship publication\" tabindex=\"-1\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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transformations within businesses\" style=\"object-fit:cover;object-position:33% 26%\" loading=\"lazy\"\/><\/picture><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Software-defined vehicle design goes hand in hand with virtual car design and digital 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