{"id":111501,"date":"2020-11-18T15:51:00","date_gmt":"2020-11-18T15:51:00","guid":{"rendered":"https:\/\/www.capgemini.com\/se-en\/?post_type=press-release&#038;p=111501"},"modified":"2025-03-13T11:57:41","modified_gmt":"2025-03-13T10:57:41","slug":"handlarna-satsar-pa-natet-och-sanker-priserna-infor-julhandeln","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/se-en\/news\/press-releases\/handlarna-satsar-pa-natet-och-sanker-priserna-infor-julhandeln\/","title":{"rendered":"Handlarna satsar p\u00e5 n\u00e4tet och s\u00e4nker priserna inf\u00f6r julhandeln"},"content":{"rendered":"\n<p><\/p>\n\n\n\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tHandlarna satsar p\u00e5 n\u00e4tet och s\u00e4nker priserna inf\u00f6r julhandeln\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Nov 18, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/se-en\/news\/press-releases\/handlarna-satsar-pa-natet-och-sanker-priserna-infor-julhandeln\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/se-en\/news\/press-releases\/handlarna-satsar-pa-natet-och-sanker-priserna-infor-julhandeln\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Stockholm, 18 November, 2020 \u2013 Den nordiska detaljhandeln r\u00e4knar med att s\u00e4nka priserna i genomsnitt med 35 procent inf\u00f6r Black Friday och julhandeln. Hela sex av tio handlare tror p\u00e5 en \u00f6kad oms\u00e4ttningen j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret och bara tv\u00e5 av tio handlare befarar att julhandeln kommer att g\u00e5 s\u00e4mre trots den p\u00e5g\u00e5ende Covid-19 pandemin. Samtidigt uppger s\u00e5 m\u00e5nga som fyra av tio konsumenter att deras inkomst sjunkit under \u00e5ret och 85 procent planerar att g\u00f6ra av med mindre eller lika mycket som 2019. Det visar en ny unders\u00f6kning fr\u00e5n konsultbolaget <a href=\"https:\/\/www.capgemini.com\/se-en\/?georedirect_none=true\">Capgemini<\/a> om detaljhandelns och konsumenternas f\u00f6rv\u00e4ntningar p\u00e5 Black Friday och julhandeln.<\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>M\u00e5nga detaljhandlare upplever \u00e4nd\u00e5 stor os\u00e4kerhet inf\u00f6r julhandeln. H\u00e4lften (49 %) oroar sig f\u00f6r h\u00e5rdare restriktioner med anledning av pandemin och sex av tio (58 %) k\u00e4nner oro f\u00f6r att f\u00e5 problem med leveranserna om de skulle s\u00e4lja mer \u00e4n f\u00f6rv\u00e4ntat.<\/p>\n\n\n\n<p>Fredrik \u00c5str\u00f6m, Chef f\u00f6r Retail &amp; Consumer Products p\u00e5 Capgemini Sverige s\u00e4ger:<em> \u201d\u00c5rets julhandel blir mycket intressant att f\u00f6lja avseende var vi v\u00e4ljer att handla inklusive hur vill ha artiklarna levererade. COVID restriktionerna skapar stor os\u00e4kerhet. Vinnarna kommer att vara de som har digitaliserat sin egen verksamhet och \u00e4ven har digitala leverant\u00f6rskedjor, s\u00e5 att de snabbt kan skala upp eller ner f\u00f6r att m\u00f6ta pl\u00f6tsliga f\u00f6r\u00e4ndringar i konsumentefterfr\u00e5gan.\u201d<\/em><\/p>\n\n\n\n<p><strong>Skilda f\u00f6rv\u00e4ntningar<\/strong><\/p>\n\n\n\n<p>Majoriteten av de nordiska handlarna \u00e4r \u00e4nd\u00e5 optimistiska och s\u00e5 m\u00e5nga som sex av tio (60 %) tror p\u00e5 \u00f6kad oms\u00e4ttning under \u00e5rets julhandel j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret, pandemin till trots.<\/p>\n\n\n\n<p>Det st\u00e5r i kontrast mot vad konsumenterna s\u00e4ger. Endast 15 procent av konsumenter r\u00e4knar med att shoppa mer i \u00e5rets julhandelss\u00e4song j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret. Mer \u00e4n h\u00e4lften (56 %) t\u00e4nker handla lika mycket som f\u00f6rra \u00e5ret, medan tre av tio (29 %) planerar att g\u00f6ra av med mindre pengar i \u00e5r. Samtidigt \u00e4r det bara tv\u00e5 av tio (18 %) handlare som tror att \u00e5rets julhandel kommer att bli s\u00e4mre \u00e4n f\u00f6rra \u00e5rets.<\/p>\n\n\n\n<p>H\u00e4lften (49 %) av konsumenterna uppger att deras fr\u00e4msta drivkraft f\u00f6r att shoppa under julhandelsperioden \u00e4r rabatter och erbjudanden. De har dock h\u00f6gre f\u00f6rv\u00e4ntningar p\u00e5 rabatternas storlek \u00e4n vad handlarna planerar att erbjuda. Konsumenter skulle vilja se rabatter p\u00e5 44 procent, men f\u00f6rv\u00e4ntar sig inte h\u00f6gre \u00e4n 37 procent. Unders\u00f6kningens resultat visar att detaljhandeln kommer att erbjuda i genomsnitt 35 procents priss\u00e4nkning under Black Friday och julhandeln.<\/p>\n\n\n\n<p>Det som begr\u00e4nsar konsumenternas planerade ink\u00f6p \u00e4r l\u00e4gre disponibel inkomst i \u00e5r (38 %), att det inte finns n\u00e5got man beh\u00f6ver (35 %) samt r\u00e4dsla f\u00f6r att man kommer att f\u00e5 mindre inkomster i framtiden (29 %). Det man planerar att k\u00f6pa \u00e4r fr\u00e4mst saker som beh\u00f6vs i hemmet (50 %) och presenter (29 %). I topp f\u00f6r planerade ink\u00f6p finns kl\u00e4der (50 procent) och elektronik (32 %).<\/p>\n\n\n\n<p><strong>Detaljhandeln rustar<\/strong><\/p>\n\n\n\n<p>F\u00f6r att rusta sig har hela 94 procent av den nordiska detaljhandeln vidtagit \u00e5tg\u00e4rder f\u00f6r att f\u00f6rb\u00e4ttra kundupplevelsen online. Det man satsat mest p\u00e5 \u00e4r att f\u00f6rb\u00e4ttra sina e-handelssidor (53 procent), erbjuda fler och b\u00e4ttre alternativ f\u00f6r leverans eller upph\u00e4mtning (46 procent) samt metoder f\u00f6r betalning (37 procent). 45 procent av de tillfr\u00e5gade konsumenterna r\u00e4knar med att handla mer online i \u00e5r.<\/p>\n\n\n\n<p>Vid sidan av satsningarna p\u00e5 e-handeln vidtar man samtidigt \u00e5tg\u00e4rder f\u00f6r att g\u00f6ra de fysiska butikerna mer attraktiva. De vanligaste \u00e5tg\u00e4rderna \u00e4r att begr\u00e4nsa antalet bes\u00f6kare och \u00f6ka den sociala distanseringen (44 procent), \u00e4ndra inredning och layout i butikerna (42 procent) samt att inf\u00f6ra kontaktl\u00f6sa betalningsalternativ (40 procent).<\/p>\n\n\n\n<p><strong>Om unders\u00f6kningen<\/strong><br>Unders\u00f6kningen best\u00e5r av tv\u00e5 delar och genomf\u00f6rdes av Sapio Research i oktober 2020 i form av en online-unders\u00f6kning. \u00c5terf\u00f6rs\u00e4ljarunders\u00f6kningen genomf\u00f6rdes bland 851 detaljhandelschefer. varav 100 i Norden, med minst 250 anst\u00e4llda i Storbritannien, Tyskland, Frankrike, Nederl\u00e4nderna, Sverige, Finland, Norge och Danmark. Konsumentunders\u00f6kningen genomf\u00f6rdes bland 6&nbsp;588 konsumenter i samma l\u00e4nder, varav 1 028 i Norden. P\u00e5 en \u00f6vergripande niv\u00e5 \u00e4r resultaten i \u00e5terf\u00f6rs\u00e4ljarunders\u00f6kningen korrekta till \u00b1 9,8 % vid 95 % konfidensgr\u00e4nser f\u00f6rutsatt ett resultat p\u00e5 50 %. Resultaten fr\u00e5n konsumentunders\u00f6kningen \u00e4r korrekta med 3,1 \u00b1 95 % vid 95 % konfidensgr\u00e4nser om man antar ett resultat p\u00e5 50 %.<\/p>\n\n\n\n<p><strong>Om Capgemini<\/strong><br>Som en global ledare inom konsult-, teknik- och ingenj\u00f6rstj\u00e4nster samt digital transformation ligger Capgemini i innovationens framkant. Vi m\u00f6ter d\u00e4rmed v\u00e5ra kunders behov inom molntj\u00e4nster, digitalisering och plattformar. Med&nbsp;50 \u00e5rs erfarenhet och en gedigen branschspecifik kompetens g\u00f6r vi det m\u00f6jligt f\u00f6r organisationer att f\u00f6rverkliga sina aff\u00e4rsm\u00e5l genom ett brett spann av tj\u00e4nster, fr\u00e5n strategiarbete till drift- och f\u00f6rvaltningsuppdrag. Capgemini \u00e4r ett ansvarstagande och multikulturellt f\u00f6retag med 265 000 anst\u00e4llda i n\u00e4stan 50 l\u00e4nder med m\u00e5ls\u00e4ttningen att genom teknik frig\u00f6ra m\u00e4nniskors energi f\u00f6r skapandet av en inkluderande och uth\u00e5llig framtid. 2019 omsatte Capgemini tillsammans med f\u00f6rv\u00e4rvet Altran 17 miljarder euro.<\/p>\n\n\n\n<p>Bes\u00f6k oss p\u00e5 <a href=\"http:\/\/www.capgemini.com\/#_blank\">www.capgemini.com<\/a>.<\/p>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about 85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the 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about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-111501","press-release","type-press-release","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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