{"id":121914,"date":"2021-09-15T08:57:00","date_gmt":"2021-09-15T08:57:00","guid":{"rendered":"https:\/\/www.capgemini.com\/se-en\/?post_type=client-story&#038;p=121914"},"modified":"2025-03-12T19:21:23","modified_gmt":"2025-03-12T18:21:23","slug":"reduced-costs-and-better-decisions-at-apoteket-with-self-service-bi","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/reduced-costs-and-better-decisions-at-apoteket-with-self-service-bi\/","title":{"rendered":"Reduced costs and better decisions at Apoteket with Self Service BI"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/se-en\/wp-content\/uploads\/sites\/20\/2021\/09\/banner_healthcare.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Client Stories<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Reduced costs and better decisions at Apoteket with Self Service BI<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/reduced-costs-and-better-decisions-at-apoteket-with-self-service-bi\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/reduced-costs-and-better-decisions-at-apoteket-with-self-service-bi\/&amp;text=Reduced costs and better decisions at Apoteket with Self Service BI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/se-en\/news\/client-stories\/reduced-costs-and-better-decisions-at-apoteket-with-self-service-bi\/&amp;text=Reduced costs and better decisions at Apoteket with Self Service BI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\"><strong>Background<\/strong><\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Apoteket is a state-owned pharmaceutical retailer in Sweden, employing 3,200 staff across its 390 physical stores and online operations. To encourage company-wide collaboration, Apoteket adopted Tableau as its analytics platform. Today, the sales organisation can take a more accurate, strategic approach to retail strategy and marketing teams can analyse and share sales data with different departments. As a result of this self-service approach, Apoteket increased sales effectiveness and prevented costly mistakes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apoteket-brings-analysis-out-of-the-shadows-with-tableau\"><strong>Apoteket brings analysis out of the shadows with Tableau<\/strong><\/h2>\n\n\n\n<p>As the largest pharmacy retailer in Sweden, Apoteket has a wide range of data involving partners, promotional activities, and sales analysis. But the company didn\u2019t have a standard platform for data analysis\u2014leading to missed opportunities and insights.<\/p>\n\n\n\n<p>\u201cThe more we looked, the more we found instances of important data being stored at a local level, rendering it useless to the wider company,\u201d explains Mats Malhammer, Business Intelligence Architect. \u201cNot only was this hindering the day-to-day activity of numerous teams within the company, it meant important decisions were being made without all of the pertinent information to hand.\u201d<\/p>\n\n\n\n<p>Mats started to investigate the issue and determined the need for a analytic self-service business intelligence (BI) tool.<\/p>\n\n\n\n<p>For example, Mats witnessed that several members of Apoteket\u2019s business control team kept research data on their individual desktops or in local networks, which was only accessible to a handful of individuals\u2014leading to siloed information and potential for costly errors, such as not being able to compare and group data according to business requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-team-tracks-store-performance-amp-promotional-activity-in-real-time\"><strong>Marketing team tracks store performance &amp; promotional activity in real time<\/strong><\/h2>\n\n\n\n<p>Apoteket works closely with a wide network of pharmaceutical manufacturers and retail partners, selling their products both in-store and online, and conducting regular promotional activities.<\/p>\n\n\n\n<p>Before Tableau, Apoteket\u2019s marketing team found it increasingly difficult to track each partner\u2019s promotion success. As a result, the team struggled to determine which promotions were worthy of repetition and which partners it should be working with more frequently.<\/p>\n\n\n\n<p>Today with Tableau, data is now readily available to employees\u2014increasing collaboration between key business groups including sales, marketing, business intelligence and business control.<\/p>\n\n\n\n<p>The marketing team now uses Tableau dashboards to analyse promotional data. The team can determine effective promotions and flag stand-out campaign strategy for repetition, allowing the team to cut costs and focus resources appropriately. With automated reporting, the team can track online orders performance in almost real time\u2014a competitive differentiator in the fast-moving pharmaceutical industry.<\/p>\n\n\n\n<p>Mats\u2019 team can now quickly gather intelligence from across the company and be much more precise with their analysis. Leadership are impressed by the interactivity of Tableau dashboards and the ability to effectively track key performance indicators.<\/p>\n\n\n\n<p>\u201cWith Tableau, real insight is never more than a few hours away,\u201d says Mats. \u201cIt has transformed the way the BI team uses data for the good of the whole company, while encouraging other teams to be much more proactive with their data analysis needs as well.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-renewed-focus-on-strategic-initiatives-with-self-service-analytics\"><strong>Renewed focus on strategic initiatives with self service analytics<\/strong><\/h2>\n\n\n\n<p>The previous lack of a business intelligence tool for analytics had a hindering effect on the productivity of Apoteket\u2019s business intelligence department.<\/p>\n\n\n\n<p>Since some key stakeholders within internal teams couldn\u2019t extract and analyse data on their own, many of them were leaning on Mats and his colleagues for help. Not only was this taking up a large proportion of the team\u2019s time, it was affecting their ability to conduct more business-critical tasks in a timely fashion.<\/p>\n\n\n\n<p>The upsurge in self-service analytics within Apoteket has quickly led to more creative uses of data and encouraged cross-departmental analysis.<\/p>\n\n\n\n<p>\u201cTableau has fundamentally changed the way we view and use data as part of our day-to-day activities,\u201d concludes Mats. \u201cAnalysis is now so quick and easy there\u2019s no excuse for anyone not to do it, while the information gained is often invaluable.\u201d<\/p>\n\n\n\n<p>This shift has reduced the reliance on the business intelligence team as a reporting factory for the whole company, saving many hours each day that can now be spent working on business-critical tasks and challenging assumptions with hard analysis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","client_logo_id":0,"client_logo_url":"","primary_term":"","featured_focal_points":""},"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"country":[],"content-group":[],"class_list":["post-121914","client-story","type-client-story","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reduced costs and better decisions at Apoteket with Self Service BI - Capgemini Sweden<\/title>\n<meta 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