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Powering automotive customer ecosystems with Salesforce

The automotive industry has always thrived on boundless imagination, fueling our desire for adventure and exploration, which has continually reshaped our perception of space and time. The age-old saying, “It’s not about the destination, it’s about the journey,” underscores our profound appreciation for the experiential aspect. In today’s context, that experience has expanded beyond the vehicle itself. Modern customers now anticipate personalized and interconnected services that transcend industry boundaries, forming a seamless ecosystem that keeps them linked to the world around them. This presents a pivotal opportunity to harness new possibilities within the automotive industry that propels the concept of a vehicle beyond transportation and toward a comprehensive ecosystem of interconnected, human-centric experiences. We’ve closely observed this evolving landscape for years, and the data unequivocally supports the shift in customer expectations. Customers have witnessed the transformative power of connected ecosystems in other industries and now seek similar capabilities from their automobiles.

What does it truly entail to transition from a product-centric offering to providing interconnected services and immersive experiences successfully? Furthermore, how can one effectively leverage Salesforce’s cutting-edge solutions to guarantee a flawless customer experience in this evolving marketplace?

Event details
Date: February 2, 2024
Time: 12:00 – 14:00
Location: Lindholmen Conference Center, Lindholmspiren 5, 417 56 Gothenburg

In this informative seminar, we will

  • explore the essential measures to define an agile Automotive Services strategy that centers around the customer
  • delve into strategies for developing collaborative partnerships and adapting your business model to build up a connected ecosystem of services
  • examine how Salesforce technology can empower automotive companies to expedite their transformation towards a customer-centric service model

We look forward to seeing you!


Patrik Karlsson

Deputy Head and Go-to-market Lead, Nordic Salesforce COE
My role is to help organizations maximize the benefits of their Salesforce technology investments in improving customer and employee experience. With a talented team of consultants, we support our clients’ digital transformation initiatives as a trusted end-to-end transformation partner. In my role, I act as a trusted advisor to current and potential customers and help them navigate this transformation journey from discovery, strategy, design, implementation and support – always with business value at the center.

Sanny Hammarberg

Vice President Tech & Platforms at frog, part of Capgemini Invent
Sanny Hammarberg is leading frog Customer Transformation and Tech & Platforms Sweden, Denmark & Finland. He has an extensive experience from both consulting and line roles with expertise on helping clients driving business value realization through tech and platforms. He possesses a deep-seated proficiency and experience in leveraging Salesforce and automotive knowledge to catalyze transformative shifts in the dynamic and ever-evolving automotive sector.

Peter Alsterberg

Head of frog Sweden, Denmark and Finland
With more than 15 years of experience I advise and support our clients across industries on their commercial side of business – ranging from strategy, business model transformation to value realization projects. Areas of expertise typically refer to consumer touchpoints in the light of Digital, eCommerce, CRM, Marketing and Channel Management.

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    Thank you for registering with us for the Beyond the Vehicle” lunch seminar on Nov 24. We look forward to seeing you there.

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