Social Media: Key Findings from "Generation Connected – Cars Online 2014"
Consumers are nowadays well informed when they want to buy a car.
Capgemini's Cars Online survey 2014 of more than 10,000 potential car buyers worldwide proves: today, the internet is an essential pool of information.
But the dealer still plays a key role: even in the online age, he is considered the most important source of information. If it weren't for the limited opening hours...