Look Outside the Enterprise for the Inside View of Big Data

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When starting to look at big data companies tend to focus on how to better manage their own enterprise data, but that isn't enough. You should also look at data on the outside, from other companies that might help you, your partners, your distributors, your competitors. These external sources are just as important as data that you have in your own information systems. They give you the bigger picture and the chance to differentiate.