A Single View of the Customer

| Point of view

Customers expect you to have the sum of all their various interactions whenever you talk to them. In short they expect you to know and understand them. But how do you ensure that the full picture of every customer is consistent and available at every touch point? How can you treat them as an individual and fulfill their expectations? Steve Jones talks about how a major travel company is using big data to collect to provide a single view of its customers. Watch the full series Data Dimensions.