The Business Case for Product Rationalization

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Using GMROI to improve product velocity and profitability. To manage product proliferation, retail and consumer products companies employ a range of tactics, with varying degrees of effectiveness. Analysis based on GMROI can lead to sales increases through product rationalization or opportunities for cost reductions throughout the supply chain.

Using GMROI to improve product velocity and profitability.

To manage product proliferation, retail and consumer products companies employ a range of tactics, with varying degrees of effectiveness. Analysis based on GMROI can lead to sales increases through product rationalization or opportunities for cost reductions throughout the supply chain.

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