The Changing Role of the Dealer: Key Findings from “Generation Connected – Cars Online 2014”

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Does the consumer still need a car dealer to buy a car nowadays? And what will the future job of the local dealer be if the consumer is able to buy his car online? What is the excess value offered by the car dealer of the future? Capgemini asked more than 10,000 potential car buyers […]

Does the consumer still need a car dealer to buy a car nowadays?
And what will the future job of the local dealer be if the consumer is able to buy his car online? What is the excess value offered by the car dealer of the future?
Capgemini asked more than 10,000 potential car buyers worldwide such questions and even more. With astonishing results. Outlined in the Cars Online survey 2014.

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