Social Media: Key Findings from “Generation Connected – Cars Online 2014”

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Consumers are nowadays well informed when they want to buy a car. Capgemini’s Cars Online survey 2014 of more than 10,000 potential car buyers worldwide proves: today, the internet is an essential pool of information. But the dealer still plays a key role: even in the online age, he is considered the most important source […]

Consumers are nowadays well informed when they want to buy a car.
Capgemini’s Cars Online survey 2014 of more than 10,000 potential car buyers worldwide proves: today, the internet is an essential pool of information.
But the dealer still plays a key role: even in the online age, he is considered the most important source of information. If it weren’t for the limited opening hours…

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