Mesh Collaboration, a new book by Andy Mulholland and Nick Earle, helps companies understand how to thrive and grow in a fast-moving, ultracompetitive, globalized world by telling the story of Jane Moneymaker, the CEO of the fictitious Vorpal, Inc.
Mesh Collaboration continues the story started in Mashup Corporations. In that book, Moneymaker and her team grappled with mashups and service-oriented architecture and the nature of Vorpal’s relationships with innovators, customers, suppliers, and with the IT department. Mashups allowed a new form of business model, focused on selling customized products to niche markets and using the power of viral marketing.
Mesh collaboration is the name given by Andy Mulholland for the collaborative model in which the power of the network for innovation is unlocked through mechanisms such as blogs, wikis, social networking, and telepresence. Because of the scope of the Internet and the way that search, recommendations, RSS feeds, and social networking bring people together, mesh collaboration is global collaboration bringing in people from all industries in all time zones. The direction mesh collaboration takes is most often a pleasant surprise, leading those involved not only to the answers they are seeking but also to ask new questions in a continuing cycle of innovation.
Mesh collaboration comes to life when the right policies and training are channeled through technologies tuned to the personality of the organization.
The Network of Everything is the web we now live with, a collection not only of the web pages that appeared during the initial era of the Internet, but video, instant messaging, VOIP, social networking, wiki-fueled collaboration, and many ways of connecting both in real time and through time-shifted means. In the Network of Everything, you don’t just find content—you find new connections to people that lead to new relationships and problem-solving collaborations.
Visit the Mesh Collaboration website to find out more and to read the blog.
You can purchase the book from Amazon.