Exploring service management as an alternative revenue channel in today’s highly competitive marketplace.

This paper identifies the strategic and operational adjustments that high tech and industrial products manufacturers need to apply when shifting their business model to service management.

The research is the result of a dissertation by Nader Padidar, an MBA student from the University of Edinburgh Business School, which he conducted in cooperation with Capgemini. The dissertation can be ordered from Capgemini (see contact details on back of executive summary).