Emotions play a far greater role in creating loyalty than current approaches recognize
Are your customers as loyal as you think they are? Our study found 72% of executives in the Netherlands believe their organizations are making an emotional connection with consumers, but only 13% of those consumers agree.
According to a new report from Capgemini’s Digital Transformation Institute, “Loyalty Deciphered—How Emotions Drive Genuine Engagement,” getting the emotional connection right has powerful benefits.
“Loyalty Deciphered—How Emotions Drive Genuine Engagement” surveyed over 1,000 consumers and 60 executives in the Netherlands. It explains:
- How emotions drive loyalty and which emotions have the strongest impact
- Which consumers to target with emotional engagement and why
- What you can do to build closer emotional connections with consumers
Download the report for 37-pages of emotion-building insights and download the Netherlands specific infographic.