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Driving customer loyalty through multi-channel retailing Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing: Customer relationship Channel strategy Retail operations Integration of systems and processes
Driving customer loyalty through multi-channel retailing
Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing:
Satisfied with one-off deals? Or looking to secure a recurring competitive advantage