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Driving customer loyalty through multi-channel retailing Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing: Customer relationship Channel strategy Retail operations Integration of systems and processes
Driving customer loyalty through multi-channel retailing
Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing:
Tackle complexity and improve efficiency of the marketing ecosystem
Ideas and strategies that were ground-breaking before the pandemic are not suitable to deal...