Integrated Multi-Channel Retailing

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Driving customer loyalty through multi-channel retailing Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing: Customer relationship Channel strategy Retail operations Integration of systems and processes

Driving customer loyalty through multi-channel retailing

Retailers can drive significant competitive advantage by focusing on the four key elements of Integrated Multi-Channel Retailing:

  • Customer relationship
  • Channel strategy
  • Retail operations
  • Integration of systems and processes

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