Harnessing the Power of the Social Conversation

| Point of View

Your brand needs to listen to the conversation – and join in

Social media is a big opportunity and an even bigger threat. If you want to survive, adapt and grow, it is time to start listening to the social media conversation, understanding what your customers are saying, filtering noise and harnessing the influence of the loyal. In short, you need to gather insight from these conversations, and turn that insight into action that works for your organization.