As a marketer, you are constantly trying to achieve and maintain competitive edge by unlocking new market segments through second and third party data providers, or by retargeting your existing customers. This data from a variety of sources is shared across teams, and across platforms. But how confident are you that you are not opening yourself up to inconsistencies – even vulnerabilities?

This paper looks specifically at the implications of the EU’s upcoming General Data Protection Regulation for marketers, and how you can leverage this change to achieve a ‘win-win’ situation, by re-establishing a lasting demand / supply relationship, built on trust and openness.