John Battelle was the perfect person to kick off the series What’s Now: San Francisco at Capgemini’s Applied Innovation Exchange. John not only told the big-picture story of the Bay Area tech boom, but he also had new insights into one of the region’s key drivers of innovation – startups. His most recent startup is launching NewCo Shift, a new media brand covering the rise of NewCos and the biggest shift in business and society since the Industrial Revolution.