Capgemini worked with a European cheese company to implement an SAP CRM Trade Promotion Management solution that has resulted in efficiency gains and more effective evaluation of promotions.
The Situation
Trade promotion management is a critical business process for the retail sales organizations of this European cheese company. The company had determined that more efficient and effective management of promotions could result in both increased sales and cost savings.
The Solution
The company, in collaboration with Capgemini, determined that the best approach was the development of a new system for managing trade promotions, integrated in the enterprise SAP system. The SAP CRM Trade Promotion Management (TPM) solution was selected to help manage the company’s trade promotions and promotional spending.
The Result
The integrated nature of the solution has resulted in efficiency gains and has helped the company build a solid base for the effective evaluation of promotions.
