Content Strategies for Telcos: Venturing into Content Production

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Should telcos move into content production? Content is expected to constitute a significant share of consumer spend on TME services in the next five years. Recognizing its importance, multiple telcos have ventured into producing content in-house either by organically building capabilities or acquiring content companies selectively. While operators have always exhibited an interest in having […]

Should telcos move into content production?

Content is expected to constitute a significant share of consumer spend on TME services in the next five years. Recognizing its importance, multiple telcos have ventured into producing content in-house either by organically building capabilities or acquiring content companies selectively. While operators have always exhibited an interest in having a strong content portfolio, many of them have been acquiring it through other means such as partnerships or rights acquisition.� However, the rising costs of acquiring premium content rights, and the constraints of revenue sharing agreements will require operators to look at content production as a viable alternative. � In this paper, we analyze whether telcos should move into content production, the benefits that can accrue, and challenges whilst diversifying into this area.

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