The 16th annual Cars Online report – “The selfie experience: The evolving behavior of the connected customer,” based on data across seven key markets – shows the rising expectations among car buyers for a seamless personal customer experience across the whole buying lifecycle, both online and offline, putting customer individual preferences at the heart of offers and services.

Cars Online 2015 is a study of more than 7,500 consumers by Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, reveals car buyers expect an increasingly individualized experience, requiring OEMs and dealers to further communicate and share customer data.