Boulanger kickstarts its big city stores with exciting new concept

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Capgemini and Intel partner with Boulanger to create an exceptional customer experience via the Applied Innovation Exchange.

Focusing on the customer to create the best retail shopping experience

With approximately 130 stores and over 9,000 employees, Boulanger is one of the largest electronics retailers in France. For more than 60 years, Boulanger has continued to be a leader in this retail space and has extensive experience in selling devices to households across the country along with providing high-quality installation, training, and repair services. Its approach is tailored to helping customers easily discover the right product and providing a unique experience which keeps customers returning to their stores.

Boulanger kickstarts its...

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