Our study of 1,000 senior business leaders demonstrates the extent to which big data sources and technology are being adopted across different sectors and regions of the world. We explain the impact on businesses and markets and how the acquisition of data is breaking down traditional industry boundaries. We identify how businesses are adapting to deal with this and what organizations need to do to make big data work for them. Here we take a closer look at the findings in the Oil & Gas industry.
Enabling personalized customer engagement in an omni-channel world
SAP S/4HANA Cloud streamlines and automates best practice business processes while...