Marketing has historically been about coarse groupings of ‘prospects’ split along relatively arbitrary lines. In an increasingly connected consumer centric world however, the challenge for CMOs is to move away from coarse group marketing and towards focusing on the individuals and influencers that matter the most. Steve Jones talks about how big data and a new approach to Campaign Management helps CMOs treat customers as individuals in a chaotic world. Watch the full Data Dimensions series.
Capgemini is a Global Leader in Engineering, Research and Development (ER&D) and Internet of Things (IoT) Services
Capgemini positioned in the ‘Leadership Zone’ for overall ER&D Services 6th year in a...
Musings from the HFS F&A Digital Roundtable