Big Data and Next-best-action

Publish date:

Marketing has historically been about coarse groupings of ‘prospects’ split along relatively arbitrary lines. In an increasingly connected consumer centric world however, the challenge for CMOs is to move away from coarse group marketing and towards focusing on the individuals and influencers that matter the most. Steve Jones talks about how big data and a […]

Marketing has historically been about coarse groupings of ‘prospects’ split along relatively arbitrary lines. In an increasingly connected consumer centric world however, the challenge for CMOs is to move away from coarse group marketing and towards focusing on the individuals and influencers that matter the most. Steve Jones talks about how big data and a new approach to Campaign Management helps CMOs treat customers as individuals in a chaotic world. Watch the full Data Dimensions series.

Related Resources

Power efficiency, continuous improvement, and cost reduction

ADMnext can help lower application maintenance costs, manage a complicated landscape, and...

Accelerate future change

ADMnext can assist in improving productivity and competitiveness with structured innovation...

Optimize and secure the estate

ADMnext can help drive efficiency, and resiliency throughout your organization as a whole.